iF product design award 2013: Mercedes-Benz Actros wins international design award once again
iF design award” for the new Actros in the product design category
- Fourth renowned design award to be claimed by the flagship truck
- Kai Sieber, Head of Design for Mercedes-Benz Trucks & Vans: “Our focus is on achieving the most perfect possible harmony between form and function.”
The iF label is recognised worldwide as a hallmark of excellent design – a cachet that now attaches to the new Mercedes-Benz Actros. This year, 49 experts from the areas of design, industry and education chose their favourites from over 3000 entries.
The competition forms part of the “iF design awards”, which are now in their 60th year – organised by the International Forum Design, which is based in Hanover and stages exhibitions worldwide. Each year, the awards for excellent design are presented in the three disciplines “product”, “communication” and “packaging”.
The jury spent three days viewing, handling, testing and analysing the entries behind closed doors.
“All award-winning entries are examples of exceptional product design,” affirms the statement by the international expert jury. Key criteria are target group appeal and content, design quality and creativity, relevance to the customer, economy, originality and innovation. The winning entries at the “iF design” awards reflect current design trends and the economic credentials of well designed objects.
“The fact that our Actros has won such an important design award is a magnificent acknowledgement of our daily work,” notes Kai Sieber, Head of Design for Mercedes-Benz Trucks & Vans.
The new Mercedes-Benz Actros has already won the “red dot” design award from the Design Zentrum Nordrhein-Westfalen, the “German Design Award 2013” in the category “Transportation and Public Space” and the “Focus in Gold 2012” from the Design Center Stuttgart.
The flagship truck from Mercedes-Benz has won over the international juries with the high quality and ergonomics of its interior and the consistent exterior design of the vehicle’s different variants.
The new Mercedes-Benz Actros
The new Actros model series produced in Wörth is predestined for long-haul transport. The designers have gone back to the drawing board to evolve a totally new Actros that meets the ever increasing requirements with regard to comfort, economy, driving dynamics and diversity. In terms of equipment options and models, the diversity of the series offers a perfectly configured vehicle for virtually any type of deployment in long-haul transport.