Mercedes-Benz Actros wins 2012 red dot design award
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Mercedes-Benz sets sustainable trends in truck design with maximum aesthetic appeal. The judging panel of the most internationally acclaimed design competition has acknowledged this fact by awarding the Stuttgart-based company the coveted red dot award for the new Actros truck.
1,800 manufacturers and designers from 58 countries submitted entries this year for consideration by the experts at the prestigious red dot awards, which are regarded as a seal of quality for outstanding design. The high-profile jury of international and independent experts assessed over 4,500 products in a competition that recognises well-conceived innovative products, aesthetic quality and pioneering design. The highly respected judging panel under Professor Peter Zec, the initiator and director of the red dot design awards, felt that the new truck by Mercedes-Benz met these ambitious criteria: "What is important is a durable and functional design idiom that continues to look appealing and modern for years to come. The new Actros balances function with perfect exterior form".
Mercedes-Benz commercial vehicle design director Kai Sieber confirmed this assessment by saying that for this truck "both form and function are a key focus. It is made as if from a single cast". The first generation of the Actros also won the coveted award back in 1998.
The publication 'Dimensions', produced to coincide with the market launch of the new Actros by Mercedes-Benz Trucks, has also been honoured with a red dot award – in the Magazines & Daily Press category. The publication presents the truck as it has never been seen before, treating the new Mercedes-Benz Actros more like a design object than a business asset. The images are beautifully photographed and the unusual editorial layout adds to the overall presentation of the concept.
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