World Superbike star Tom Sykes will be making a special appearance on Saturday 11 August, at Dainese’s premier Swansea dealer M&P Direct, for its official open day a year after the original building was destroyed in a fire.

dianese superbike

Sykes will be visiting the dealership and meeting his loyal fans while the SBK championship is on its annual summer break. So far this season Sykes has finished almost every race in the top-ten, stepped onto the podium seven times, and won the only race that took place at Monza in May. The Brit has also started on pole seven times, and currently lies third in the overall championship.

Tom Sykes: I always like getting the chance to get out and about to meet my fans, they give you so much support over the season it’s nice to give them something back. Overall I have had a pretty good season, with some good finishes, but of course would like a few more wins for me and my supporters! I’m really looking forward to meeting everyone on the 11th!


Mark Collins, M&P Direct: We can’t wait to welcome Tom to the store on the 11th, it has been a tough 12-months for us following the fire that destroyed our building. But now its onward and upwards, and to have Tom with us on our grand opening is just a huge boost for the dealership and our staff. We will be opening our new state-of-the-art building and new facilities, so come along and see our new and improved site!

Sykes will be present at M&P Motorcycles from 11.00-15.00 on Saturday 11 August, meeting fans and signing autographs.