Published by Gerald Ferreira Date: November 15, 2012
Categories: McLaren, McLaren Dealership News

  • McLaren Geneva now officially open
  • Over 300 guests celebrate the exclusive ceremony
  • Retail location represented by the British luxury brand specialist, Autobritt Grand-Pré SA, in the Swiss French region

McLaren Geneva

The expansion of the McLaren Automotive retail network continues with the opening of the latest showroom in Geneva, which is the seventeenth McLaren showroom in Europe. McLaren Geneva is the second McLaren showroom in Switzerland, following McLaren Zurich which opened in September 2011.

More than 300 guests attended an exclusive event at the showroom where they were able to experience the groundbreaking 12C and recently launched 12C Spider, as well as the 12C GT3 racer. In addition to this, and completing the vehicle display, was an example of the podium finishing McLaren-Mercedes MP4-21 Formula 1 car from the 2006 season.

Swiss specialists in British automotive brands Autobritt Grand-Pré SA is a family-run business, and has been chosen by McLaren Automotive for its excellent knowledge of the Swiss French market and a passion for British marques dating back to 1968.

The McLaren Geneva showroom is at Rue du Grand-Pré 2.

McLaren Geneva opens: 14th of November 2012 Address: Rue du Grand-Pré 2 | Case postale 1215 | 1211 Genève 26 Telephone: +41 22 919 05 00 Website: McLaren Geneva Managing Director: John Kraljevic