McLaren Automotive has appointed Wayne Bruce to the position of Head of Public Relations, with ultimate responsibility for the company’s global automotive PR strategy incorporating all brand and product matters. The move is effective immediately.
Bruce joins McLaren Automotive with more than 15 years’ Public Relations and Communications experience, most recently at Nissan’s luxury brand, Infiniti, where he was responsible for establishing its Communications function across Europe. Previously he also worked for Nissan, SEAT and Volkswagen. Prior to working in PR, Bruce was an automotive journalist with UK based CAR magazine.
He will report to McLaren Automotive’s Sales and Marketing Director, Greg Levine, and also to McLaren Marketing’s Group Head of Communications and PR, Matt Bishop. Commenting on the appointment, Levine said: “I am so excited to have Wayne on board particularly at this time when McLaren Automotive is about to embark on a period of growth through the launch of new products and new markets. He brings with him not just the respect of the industry but also a wealth of relevant experience and knowledge. Wayne is a petrolhead, too, a vital qualification for working at McLaren Automotive.”
In reply, Bruce said: “I have been watching the launch of the MP4-12C from the outside and to be invited to join the team who have already achieved so much was an opportunity that I couldn’t refuse. Especially at this point in time when McLaren Automotive is entering the next chapter in its exciting story.”
Bruce succeeds Mark Harrison, who recently took the post of Regional Director for McLaren Automotive Middle East and Africa, and will be located at the McLaren Technology Centre in Southern England.