Mazda CX-5 wins European AUTO BILD Design Award 2012


Around 200,000 readers voted in the AUTO BILD Group reader survey

MAZDA CX-5 Award

Mazda CX-5 wins European AUTO BILD Design Award 2012

  • Mazda CX-5 is most beautiful car in the “SUV, Van and All-Wheel” category
  • Expressive exterior impressed readers in 15 European countries
  • First Mazda production model with new KODO design language

Leverkusen, 17 August 2012. Who’s the fairest inEurope? Readers of the AUTO BILD Group have chosen – winner and most attractive vehicle in the “SUV, Van and All-Wheel” category is the Mazda CX-5. About 200,000 readers from all AUTO BILD subsidiary publications in 15 countries voted on which European car has the best design in various categories. With 17.8 percent of the votes, the Mazda CX-5 sprinted away from its SUV and all-wheel competitors – Audi A6 Allroad (second place with 10.8 percent) and the Audi Q3 (third place with 9.9 percent) – to take home the European design trophy in its segment.

Readers from theCzechRepublic,Turkey,GeorgiaandSpainvoted the Mazda CX-5 as their most attractive new car in its category. German readers voted the new compact third behind the Mercedes ML and the Audi A6 Allroad. But to ensure the victory, votes from all European countries were tallied. In 2009, the Mazda3 also won the AUTO BILD European Design Award in the “Small and Compact Car” category – and it won even before official market launch inGermany.

Mazda CX-5 Design – Form and Function in perfect Harmony

As the first production model with the new design language “KODO – Soul of Motion”, Mazda CX-5 combines motion with the beauty and power of nature. The new Mazda CX-5 has a striking front face with prominent wheel wells. The vehicle seems to crouch forward in a way reminiscent of a sprinter in the starting blocks just before the gun goes off. Its cabin is placed towards the back of the vehicle, which makes the car look like a predator about to jump on its prey. The CX-5 cuts an elegant-looking figure with an overall design aesthetic that sets it apart from other SUVs.

Symbolic for the new design language is the new front grille with a typical Mazda five-point shape that is deep and powerfully articulated, and reaches all the way to the front headlamps. The trapezoidal lower grille underscores its solid look, while the prominent rear wheel wells and the sharp-edged back end lend the Mazda CX-5 a strong yet elegant character. And the form of the rear lamps, which are similar to the front lamps, gives the back of the car a striking appearance. A sporty accent is set by the roof spoiler that also improves aerodynamics.