Mazda BT-50 Design Information







Published by Gerald Ferreira Date: August 6, 2012
Categories: Mazda, Mazda BT-50

The all-new Mazda BT-50 combines strong style and design elements with the comfort and convenience of a premium passenger car. Whether you are at work, at play or spending time with the family, the new BT-50 has been engineered to adapt to the task.

The new BT-50 breaks fresh ground in the pick-up segment, which demanded a new approach to styling. A key symbolic phrase for the design team was sophisticated beast, brought to life in the bold, wedge-shaped profile that suggests the coiled power of a lion about to pounce.

The strong, confident face is a clever reworking of several Mazda-family design elements, including an evolved version of the five-point grille. In particular, the headlamps feature a boomerang design more typical of a passenger car.

From the side, the new BT-50 represents a revolution in pick-up architecture. The longer length is used to its full effect in creating a wedge-shaped profile. The front dynamic prominent fenders are an evolution of the design frequently found on Mazda passenger cars; it continues in pronounced body-side feature lines flowing to the rear, creating a strong-looking contoured form.

The rear is characterised by a strong contour line, echoed in the unique horizontally-aligned rear combination lamps. These sophisticated lamps give a sense of motion and speed thanks to a sporty design like the rear lamps found on Mazda passenger cars. In addition, they clearly differentiate the BT-50 from other pick-ups, thus making it immediately recognizable as a Mazda. Newly designed 16- and 17-inch aluminium wheels perfectly complement the new BT-50’s dynamic lines, while nine body colours (Copper Red, Performance Blue, Moondust Silver, Colorado Red, Ocean Blue, Thunder, Frozen White, Black Panther, Sea Grey) combines sportiness and refinement to appeal to lifestyle customers.

The sporty, passenger car feel extends to the interior, with every detail carefully thought out to give a satisfying feel of quality. An asymmetric layout for the front (wider for the passenger, narrower for the driver) gives the front passenger a spacious and comfortable area similar to a passenger car, while the driver enjoys a snug, sporty-style, wraparound driving environment.

The keynote interior colour is black, highlighted with decorative silver elements. These silver elements on the door trim, floor, centre console, shift knob, parking brake button, door handles, climate-control levers, meter rings, dials and other parts are made of different materials and have different shades of silver according to location.

Parts that users touch frequently are chrome-plated with a satin finish that attracts the eye without causing glare. Three types of upholstery are offered: vinyl, fabric and leather for the Double Cab SLE models.

More about the Mazda BT-50