Uwe Dreher has been appointed as the new Marketing Director for BMW UK with immediate effect. He succeeds Chris Brownridge who is now Director for MINI UK.
Dreher, 39, was previously Head of Marketing for BMW i, a post he held since 2010 and which had responsibility for the worldwide co-ordination of the BMW i brand and model launches. Since joining BMW Group in 2002, he has gained a diverse range of marketing experience and knowledge from across the company and in the last ten years has been responsible for the development and delivery of innovative brand communications, definition of the company’s strategic marketing partnerships and global product placement strategy.
Commenting on the appointment, Tim Abbott, Managing Director of BMW Group UK, said: “The UK is a key strategic market for BMW and Uwe brings with him a wide range of marketing expertise which will enhance and strengthen the appeal of the BMW brand and our expanding model portfolio.
“Chris Brownridge has successfully developed the brand over the past three years and joins MINI at an exciting time with the launch of the new generation model in the spring.”
Uwe Dreher said: “This is a great opportunity for me to lead the marketing activities in one of the BMW Group’s largest markets and I am really looking forward to working with the team to build innovative and creative marketing campaigns which will attract our existing and also new customers.”
Born in Stuttgart, Germany, Dreher graduated in Business Studies from Ravensburg University.
Reporting to Tim Abbott, Dreher joins the company’s UK Executive Board:
Tim Abbott Managing Director, BMW Group UK
Talita Ferreira Finance Director
Richard Hudson Sales Director
Uwe Dreher Marketing Director
Richard Price Aftersales Director
Kevin Davidson Dealer Development Director
Chris Brownridge MINI UK Director
Graham Biggs Corporate Communications Director