Marketing Director for BMW UK


Uwe Dreher has been appointed as the new Marketing Director for BMW  UK with immediate effect. He succeeds Chris Brownridge who is now  Director for MINI UK.

Marketing Director BMW UK

Dreher, 39, was previously Head of Marketing for BMW i, a post he  held since 2010 and which had responsibility for the worldwide  co-ordination of the BMW i brand and model launches. Since joining BMW  Group in 2002, he has gained a diverse range of marketing experience  and knowledge from across the company and in the last ten years has  been responsible for the development and delivery of innovative brand  communications, definition of the company’s strategic marketing  partnerships and global product placement strategy.

Commenting on the appointment, Tim Abbott, Managing Director of BMW  Group UK, said: “The UK is a key strategic market for BMW and Uwe  brings with him a wide range of marketing expertise which will enhance  and strengthen the appeal of the BMW brand and our expanding model portfolio.

“Chris Brownridge has successfully developed the brand over the past  three years and joins MINI at an exciting time with the launch of the  new generation model in the spring.”

Uwe Dreher said: “This is a great opportunity for me to lead the  marketing activities in one of the BMW Group’s largest markets and I  am really looking forward to working with the team to build innovative  and creative marketing campaigns which will attract our existing and  also new customers.”

Born in Stuttgart, Germany, Dreher graduated in Business Studies from  Ravensburg University.

Reporting to Tim Abbott, Dreher joins the company’s UK Executive Board:

Tim Abbott                     Managing Director, BMW Group UK

Talita Ferreira                Finance Director

Richard Hudson            Sales Director

Uwe Dreher                  Marketing Director

Richard Price                Aftersales Director

Kevin Davidson            Dealer Development Director

Chris Brownridge         MINI UK Director

Graham Biggs               Corporate Communications Director