Mahindra’s XUV500 registers 5900 plus booking applications within 2 days of re-opening

  • Bookings to be kept open from the period 25th January to 3rd February 2012
  • Mahindra to undertake an XUV500 draw in case the booking applications cross 7200 to ensure transparency in allotment

Mumbai, January 27, 2012: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today announced that it has received an overwhelming 5900 plus booking applications from customers within just 2 days of re-opening bookings for its mahindra xuv 500XUV500. Bookings for the XUV500 had re-opened on 25th January across 19 cities in India namely Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Kolkata, Ahmedabad, Chandigarh / Panchkula, Ludhiana, Jallandhar, Patiala, Kochi, Trivandrum, Calicut, Trissur, Coimbatore, Nagpur and Nasik. The XUV500 during the first phase of launch in October 2011, had received an overwhelming response of 8000 plus bookings in just 10 days across 5 cities.

The second phase of bookings will be kept open for a period of 10 days from 25th January till 3rd February 2012. As a unique customer-centric measure, M&M has decided to undertake an XUV500 draw in this round of bookings in case the requests exceed 7200. This will help in ensuring a reasonable waiting period for the customers selected in a fair and transparent manner. The draw process will be validated by the professional services firm, Deloitte Touche Tohmatsu India Pvt. Ltd (DTTIPL)* as per mutually agreed scope & terms between M&M and DTTIPL. Details of the draw process have been announced on the brand website,

Awards and Accolades

The XUV500 has received a tremendous response from customers and reviewers alike. It has received 20 awards so far. These comprise of the prestigious ‘Car of the Year’, ‘SUV of the year’ and ‘Viewers Choice Car of the Year’ by ET – Zigwheels Awards 2011. It has also received laurels like ‘SUV of the Year’, ‘Readers Choice Award’ and ‘Best Value for Money Car’ from Top Gear Magazine Awards 2011, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ awards from CNBC TV18–Overdrive Awards 2012 and ‘SUV of the Year’ from NDTV Car & Bike Awards 2012. From Bloomberg UTV – Auto Car India Awards 2012, the XUV was handed over the trophies of the ‘SUV of the Year’, ‘Best Value for Money Car of the Year’ and ‘Viewers Choice SUV of the Year’. The XUV5OO also won big at the Golden Steering Wheel Awards 2012 from Auto Bild India in two categories viz. ‘SUV/UV 2011 Award’ and the ‘Viewer’s Choice Award’ where the viewers of Headlines Today and Aaj Tak polled for their favourite set of hot wheels. It also received the ‘SUV of the Year’ award from Car India Awards 2012. Acclaimed bloggers like TeamBHP,, Motor Vikatan, Auto Junction and Auto Beam also awarded the XUV500 with ‘Car of the Year / SUV of the Year’.

* “Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms”.