Mumbai, December 2, 2011: Mahindra & Mahindra Ltd. (M&M), a part of the US $14.4 billion Mahindra Group, today announced that it would re-open bookings of its XUV5OO in January 2012.
The XUV5OO had received over 8000 bookings in just 10 days, making it one of the most overwhelming responses to a new car launch in recent times. Mahindra had sold out 4 months production of the XUV5OO and had hence temporarily deferred new bookings since October 11th across the 5 centres of Mumbai, Pune, Delhi, Bengaluru and Chennai. Mahindra expects to complete deliveries of these bookings by January 2012.
The production for the XUV5OO is as per schedule and the company is also in the process of ramping up production at its plant in Chakan which will enable it to re-open bookings next month.
The XUV5OO has been buoyed by the excellent response from customers who have got deliveries till date. In addition, there has been an overwhelming demand from potential customers to re-open bookings.
The buzz associated with the launch of XUV5OO on social media has been phenomenal with 1.5lac viewers watching the live launch webcast and press conference. The XUV5OO website has received more than 12.2 lac unique visitors till date. On Facebook, the fan base for this vehicle has risen to over 1.5 lacs.
The ‘Guess the Price’ contest, initiated just 10 days prior to launch, received a whopping 1.15 lac entries, making the contest a huge success. As a part of the launch marketing campaign, the XUV5OO cheetah announcer TVC went on air on 5th October which was a continuation of the teaser advertisement. However, Mahindra has decided to defer the launch press advertisement campaign in view of the euphoric consumer reaction.
