Mahindra Navistar announces its pan-India commercial launch







Published by Gerald Ferreira Date: December 6, 2011
Categories: Mahindra, Mahindra Corporate News

Launch announced with unparalleled Service benefit package

  • 48 hours on-road repair assurance promise
  • Unprecedented 4-years Unlimited Mileage warranty
  • Strong service network with 940 touch points (and growing)
  • 48 strong 3S Dealership going up to nearly 100 in the next 12 to 18 months
  • Sprawling dealership reflects Mahindra Navistar’s serious commitment to CV Business
  • The existing LCV and new HCV range to be sold and serviced from new dealerships
  • Offers products between 4.5 and 9 tonne and between 25 and 40 tonne, including Rigid Truck, Multi Axle truck, Tipper and Tractor Trailer.
  • Over 2500 HCVs on the roads; Crossed 10,000 LCVs sales per annum

Mumbai, December 6, 2011: After announcing start of production and subsequently start of sales last year, Mahindra Navistar Automotives Limited (MNAL) today announced its pan India commercial launch.  MNAL has gone from strength to strength in recent times, launching their new offerings and adding new HCVs to the MN25 launched earlier, viz., the MN31, MN40 and MN25 tipper.

Speaking on the occasion of the pan India commercial launch of brand Mahindra Navistar, Dr. Pawan Goenka, Director, Mahindra Navistar Automotives Limited and President – Automotive & Farm Sector, Mahindra & Mahindra Ltd., said, “This is a landmark day in the history of Mahindra Navistar as it marks another very important milestone. After seeding sales in select markets and building a formidable service network of nearly 940 service points on strategic trucking routes, MNAL is all set to take on the length and breadth of the country through its commercial Launch. Today, we are a full range Commercial Vehicle player with a pan-India service network dedicated towards our customers.”

Mr. Nalin Mehta, Managing Director, Mahindra Navistar Automotives Limited, added, “During this short one year period, MNAL has adequate market experience and customer feedback to significantly enhance the performance, fuel efficiency and value that our products offer. We can today proclaim with confidence that our products, the MN25, MN31, MN40, MN25 Tipper are truly MADE IN INDIA, MADE FOR INDIA. We propose to launch products like the MN35, MN49, MN25 Heavy duty Tipper (for mining) and certain other model variants during the next financial year.”

Mr. Nalin Mehta further added, “Alongwith the commercial launch, we are glad to announce that we have decided to introduce two new customer-centric initiatives that reflect our confidence in the service network that we have built – 48 hours on-road repair assurance and 4-years unlimited mileage warranty. As you would realize, these new benefits will go a long way in helping our customers maximize the uptime of their trucks and hence outperform in their businesses to earn more”.

During this period, MNAL has expanded its dealership network (48 nos) pan-India at various locations viz. Hyderabad, Bangalore, Jaipur, Nashik, Gorakhpur, Muzaffarpur, Bilaspur, Coimbatore, Chennai, Indore, Nellore, Vizag, Karimnagar, Tirunelveli, Hospet, Nagpur, Aurangabad, Kharagpur, Kolkata,  Ahmedabad, Kozhikode, Pune, Salem, Vijayawada, Udaipur, Villupuram, Kolhapur, Bhubaneshwar, Dehradun, Dhanbad, Gurgaon, Hubli, Jabalpur, Jalandhar, Jamshedpur, Jodhpur, Kanpur, Karnal, Madurai, New Delhi, Panvel, Purnia, Raipur. Additionally, 50 new dealers are likely to get ready in the next 12-18 months taking the grand total to 100.

In order to provide unparalleled after sales support, MNAL has added around 940 service points all across India. Mahindra Navistar has also introduced a Mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24x7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service within the Indian trucking industry.

In keeping with its pan India commercial launch, Mahindra Navistar has also launched its first ever television commercial across India. The TVC is aimed at building strong and qualitative awareness of various aspects of the brand. The TVC treatment is such that it connects emotionally with customers with the objective of persuading the current and next generation to adapt to the MNAL brand that will help them outperform.

Several major transporters viz. DARCL, Kaushik Logistics, Three Star Shipping, Siri Tecon, AT Transport, Chaudhary Transport, Pink Logistics, etc. have shown immense confidence in our range of HCVs  and most of them have placed  repeat orders, which is ample proof of the success and acceptance of our new truck range.

The current monthly sales volumes of the company are headed towards 1300-1400 units (300-400 HCVs & 900-1000 LCVs per month). Of its new HCV range, over 2500 trucks are already plying across Indian roads, catering to various customer needs or business solutions.