Mahindra First Choice inaugurates its first authorised dealership in Noida


December 13, 2011, Noida: Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, today inaugurated its Authorized Dealership in Noida. Noida Car Ghar is located at B-88 in Sector 16 of Noida.

The showroom was inaugurated by Mr. Harminder Singh Rangar, Zonal Manager-North, Mahindra First Choice Wheels Ltd.   “Noida Car Ghar is a well respected name in Noida. Their expertise in the region, coupled with our value proposition of trust, transparency and wide choice will ensure that Mahindra FirstChoice is well poised to tap the vast potential of the pre-owned car market in the region,” said Mr. Rangar.

“We are delighted to partner with Mahindra FirstChoice in Noida. Noida Car Ghar will function as a one-stop shop for all those wishing to either buy or sell a car. The showroom will display all varieties of car brands. Customers in Noida can also avail of an array of services under one roof.

These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr. Rajnish Gilhotra, Director, Noida Car Ghar.

Mahindra First Choice Wheels is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 140 outlets in over 70 towns across India.

The company plans to expand this number to more than 350 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.   Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality.

Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.

In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

Mahindra FirstChoice also offers 24×7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24×7 Road Side Assistance, subject to specific terms and conditions, assures the certified pre-owned car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers of Certified Pre-Owned Cars.

Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.

Mahindra FirstChoice also has a website – – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.   About The Mahindra Group   The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership.

Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 137,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.   In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.