Mahindra 2 Wheelers launches the New Mahindra Duro DZ at Auto-Expo







Published by Gerald Ferreira Date: January 11, 2012
Categories: Mahindra, Mahindra Motorcycles, Motorcycles

mahindraLeft to Right - Mr. Mufaddal Choonia, Team Principal, Mahindra Racing, Mr. Ruzbeh Irani - Executive Vice President - Corporate Strategy & Chief Brand Officer, Mahindra and Mahindra Ltd, Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group, Mr. Anoop Mathur, President, Mahindra 2 Wheelers and Mr. Viren Popli, Senior VP Strategy and Market Development, Mahindra 2 Wheelers unveil the Duro DZ and Mahindra Racing’s bike MGP30

January 11, 2012: Mahindra 2 Wheelers, a part of the US $ 14.4 billion Mahindra Group, has launched the Mahindra Duro DZ – a tough, powerful, fuel efficient 125 cc scooter, designed specifically for the challenging Indian roads.

The new Mahindra Duro DZ offers a unique combination of superior power, advanced telescopic suspension and a variety of other important durability and safety related features. With an amazing range of superior features, and a very attractive launch price, the new Mahindra Duro DZ is sure to be an instant hit. It is designed to be the perfect scooter for carrying your family on tough Indian roads.

The new Mahindra Duro DZ comes loaded with:

  • A superior, powerful 125 cc engine which provides better instant pick-up and multi-terrain acceleration, making it easier for you to carry loads, even on steep inclines and in tough road conditions.
  • Dual Curve Digital Ignition System which delivers a mileage superior to other 125 cc scooters
  • Advanced Telescopic Suspension which ensures a smooth ride on the toughest terrain.
  • Superior ground clearance which enables manoeuvrability over speed breakers and rough roads with ease and comfort.
  • Long wheelbase and improved braking system offering better safety & stability on the road.
  • A broad halogen lamp to provide wider range and depth in visibility.
  • An under seat storage capacity of 20L, one of the largest in its segment in addition to built in front storage.
  • Rear Brake lock lever for safety & parking on inclines

“The Mahindra Duro DZ is a tough and powerful scooter designed specifically for Indian road conditions.. The Duro DZ is the result of our R&D team working closely with consumers and extensive testing. The Duro DZ has been reviewed by the leading experts in the industry some of who have termed it the best scooter on Indian roads. We have also created an interesting new marketing campaign with actor Kareena Kapoor which we will be unveiling soon,” said Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.

Mahindra has once again created excitement in the industry by launching the new Mahindra Duro DZ at a special launch price which is significantly lower than leading scooter brands available today. The Delhi ex- showroom price announced is Rs 42,332/

Mahindra Two wheelers’ Scooter portfolio

Aside from the Mahindra Duro DZ, Mahindra 2 Wheelers has a full range of powerful 125 cc scooters catering to different consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst modern, young couples, while the Flyte is the Indian woman’s two-wheeler of choice.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, vacation ownership, rural and semi-urban financial services, etc. Mahindra has a significant and growing presence amongst others, in the automotive industry, agribusiness, aerospace, automotive components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $ 14.4 billion multinational group based in Mumbai, India, Mahindra employs more than 1,37,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. For four years in a row, Mahindra has featured in the Forbes Asia’s Fab 50 List of the 50 best publicly traded companies in the Asia-Pacific regions. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies.

In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure (CDP). In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.