Milltek Sport, the leading performance exhaust manufacturer, has appointed specialist automotive PR agency loop to support its B2B and B2C communications.
loop will work across all sectors in which Milltek Sport operates – from its long-established performance aftermarket operations, to increasing commercial sector work and its solutions to provide electric vehicles with a soundtrack that replaces the traditional exhaust note that so many drivers are accustomed to.
loop will also support Milltek Classic, the company’s standalone division that provides exhausts for a growing range of classic cars that stay true to the style of the original factory system while enhancing longevity and performance.
Milltek Sport has produced quality performance exhaust systems since 1983. With headquarters in the UK and a development and testing centre at the Nürburgring, it is near unique in designing, developing and testing all its products in-house. The business boasts some of the most experienced engineers and production staff in the industry and has recently invested a seven-figure amount into enhancing its R&D facilities in the UK.
All its exhaust systems are produced from highly durable T304L stainless steel, with all accredited to ISO9001:2015 standard. Milltek Sport offers one of the widest ranges of EC Approved performance exhaust systems on the market, all tested and approved by TUV in Germany.
Steve Pound, Managing Director, Milltek Sport, said: “We wanted a PR agency that fully understood our needs and who had the reach and vision to fully communicate our strategy to the relevant media. With demonstrable expertise in the automotive industry, loop was the perfect fit for us.”
Christian Tilbury, Account Director, loop, added: “We are delighted that Milltek Sport has chosen loop for its global communications. Not only is it a widely respected brand whose products are held in high regard, but it’s a business that is going through a very exciting period of growth and investment. We’re looking forward to being a part of its journey as it expands its operations across the globe and provides innovative aftertreatment solutions across a wide array of sectors.”