London Fashion Week – German Designers Daniela and Annette Felder


On the eve of their much anticipated London Fashion Week show German sisters Daniela and Annette Felder, of London based design duo Felder Felder, reveal their hero ‘Florida Flamingo print for SS16 in style; by printing it on a fleet of electric BMW i3 cars.

BMW i , pioneers of the electric vehicle, and the eco-conscious designers are collaborating for the first time this September.  With the hub of Lo ndon F ashion W eek relocating to the heart of Soho for the first time, the shows are set to be scattered throughout the city so getting around efficiently will be more important than ever. The twins will be using the striking fleet to take their ‘FROW’ from party to show to help them keep to their hectic schedules.

The sisters, who normally travel on bicycles, love that this year they will be able to navigate around London Fashion Week using the nippy cars without adding to their carbon foot print,  “We are excited about the venue change, it keep things fresh and these cool electric cars can navigate around central London with ease. We’re so pleased we are able to connect VIPs to our show in an eco-friendly and stylish way . T hey will be able to enjoy a moment of peace in the craziness that is Fashion Week.’

The hero print for the forthcoming Spring/Summer season has a tropical feel, inspired by exotic wildlife - a look set to lead the style stakes in 2016. Daniela and Annette Felder comment: As we spend a lot of time in Miami, we are naturally influenced by the way of life there. Miami has one of the biggest flocks of wild flamingos in the world. We wanted to bring some Miami sunshine to rainy London!

The show is set to wow with vivid colours, quirky romantic summer prints and sexy shapes – perfect for channeling those Florida vibes!


The fleet of ‘Florida Flamingo’ cars will be out on force in London on Friday 18th September. Tweet a picture using #iSpyFlamingo, and tag @FelderFelder and @BMW_UK, for the chance to win a dress (in your size) from a recent Felder Felder collection.* 

*subject to terms and conditions

Comments are closed

BMW Group Production reaches new record highs in 2015
BMW Group at the 2015 UN Climate Conference in Paris.
Cao Fei and John Baldessari to create the next BMW Art Cars
25 years of 3D printing at the BMW Group: Pioneers in additive manufacturing methods
2015 BMW M Award: Marc Marquez wins the exclusive BMW M6 Convertible.
BMW ConnectedDrive Partners with Deezer and expands Entertainment Offering
BMW Masters: Kick off for the third European Tour Final
BMW Group South Africa’s Supertech Durban dealership achieves 4-Star Green Building Rating.
South African Car of the Year finalists announced
BMW Motorsport at Nürburgring 2015 DTM Racing

3D Car Shows on Google+

3D Car Shows on Youtube

3D Car Shows YouTube