London 2012 Olympic and Paralympic and BMW GROUP UNVEIL LONDON 2012 FLEET

Olympics BMW

  • World’s most sustainable automotive manufacturer delivers diverse London 2012 fleet including cars, motorcycles and bicycles
  • Fleet average of 116g/km CO2 emissions and 64.5mpg, beating target set by Organising Committee
  • First medium-sized cars on UK roads meeting 2014 EU6 emissions regulations

olympics 2012

London, 26 April 2012: LOCOG and BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, today revealed full details of the London 2012 fleet. Set to play an essential role in delivering a successful Games, LOCOG’s deployment plans for the low-emission, diesel, hybrid and electric cars, motorcycles and bicycles were unveiled for the first time.

Olympics 2012

Whether it be pulling boats out of the water at Weymouth, providing a mobile camera platform for the marathon, towing a horse ambulance across Greenwich Park or carrying medal winners around the Olympic Park to media interviews, the BMW and MINI fleet will perform an extremely wide range of duties during the Olympic and Paralympic Games.

Naturally making sure the right people are in the right place at the right time, across more than 30 venues in London and beyond, is another key role of the cars, motorcycles and bicycles which constitute the fleet. Media will be users of the fleet, as well as judges, event organisers, Games officials and staff, ranging from medical officers, IOC photographers and crew to official rights holders and technical delegates.

Olympics 2012 London

Richard George, Transport Director, LOCOG said: “From motorcycles to electric vehicles and 4x4s, the requirements of the 2012 fleet are hugely diverse. BMW and MINI have provided a variety of different cars, ideal both for city driving and long distance, to travel to Olympic and Paralympic venues around the country. It was vital that our partner in this field could deliver a one-stop shop solution and meet our sustainability targets. BMW has surpassed our requirements and we are delighted to be working with them.”

London Olympics 2012

LOCOG’s challenging average fleet emissions target of 120 grams CO2 per kilometre was set significantly below the UK total new car emissions average of 138 grams CO2 per kilometre / 54.2mpg. (Ref. CleanGreenCars.co.uk) The BMW and MINI fleet surpasses the target with average CO2 emissions of 116 grams CO2 per kilometre or 64.5mpg.

Chris Brownridge, UK Marketing Director, BMW said: “Our London 2012 fleet shows what BMW technology can achieve today in terms of fuel economy and low emissions, including the first major presence of super clean EU6-compliant cars on UK roads. We look forward sharing our vision of sustainable urban mobility during the Games, including our revolutionary electric vehicle technology at the BMW Group Pavilion in the Olympic park.”

Olympics BMW

Beyond the vehicle requirements, BMW Group is supporting a significant number of Team GB and ParalympicsGB members and hopefuls. More than 140 individuals around the country are receiving backing in the form of vehicles, support and encouragement.

In addition, the technical facilities of BMW Group were put to good use to help test the Olympic Torch ahead of its 70 day Olympic Relay around the UK. The company’s state-of-the-art Energy and Environmental Test Centre in Munich was used to test the torch in all manner of different weather conditions, from 5ºC to +40ºC temperatures, +50mph winds, snow and driving rain.

olympics

Comments are closed

RELATED ARTICLES:
BMW Group Production reaches new record highs in 2015
oliver-zipse-780x520
BMW Group at the 2015 UN Climate Conference in Paris.
United-Nations-Climate-Conference-780x520
Cao Fei and John Baldessari to create the next BMW Art Cars
BMW-Art-Cars
25 years of 3D printing at the BMW Group: Pioneers in additive manufacturing methods
3d-printing
2015 BMW M Award: Marc Marquez wins the exclusive BMW M6 Convertible.
Marc-Marquez
BMW ConnectedDrive Partners with Deezer and expands Entertainment Offering
BMW-Connect-Drive
BMW Masters: Kick off for the third European Tour Final
BMW-European-Masters-Golf-Tournament
BMW Group South Africa’s Supertech Durban dealership achieves 4-Star Green Building Rating.
Supertech
South African Car of the Year finalists announced
BMW Motorsport at Nürburgring 2015 DTM Racing
BMW-Motorsport

3D Car Shows on Google+

3D Car Shows on Youtube

3D Car Shows YouTube