- Generous support for UK round of the World Rally Championship
- Colwyn Bay-based Jolly Good Van Hire provides key vehicles
- Deeside companies revved up for WRC influx
The imminent arrival of the FIA World Rally Championship in north Wales is bringing considerable commercial benefits right across the region.
Many local businesses are supporting this month’s Wales Rally GB (13-16 November) and thus are maximising the economic and promotional opportunities presented by the presence of such a major global sporting event in their area.
Through its new centre in Colwyn Bay, Jolly Good Van Hire has kindly both donated and hired out a large number of its vehicles. These transit-style vans and minibuses are all less than a year old and will be performing vital roles in the setting up and running of what’s a top international event with considerable infrastructure.
“We are absolutely ecstatic to be so actively involved in the rally,” enthused Antony Frost from Jolly Good Van Hire in Colwyn Bay. “Covering so much of north Wales, the event is fantastic for us as we have branches in Deeside, Newtown, Shrewsbury and Wrexham. They are all engaged and every bit as excited as we are. It’s going to be great to see so many of our vehicles – all logoed up – right at the heart of the rally. Moreover, there will also be a number of branded camper vans out there – they all have a special QR code on them as part of a special WRGB competition that we are running.”
Farralls Transport in Deeside, meanwhile, is generously providing warehouse accommodation for FIA World Rally Championship television’s production team, thus ensuring that coverage of the dramatic competitive action – as well as the equally spectacular Welsh landscape – is beamed right around the globe.
Praxis Holdings is another local business providing space in Deeside. This time it’s land for the bespoke park & ride service that will ensure thousands of visitors can experience all the entertainment at the buzzing Wales Rally GB Service Park.
Hannamans – also based in Deeside – is assisting with the provision of forklift trucks and driver training: Hickory’s is assisting with catering at what’s going to be a dazzling Opening Ceremony at Eirias Stadium, Colwyn Bay, while Flintshire County Council is providing Waste Management Support.
And it isn’t only businesses that are supporting the World Championship round; as last year, Coleg Cambria is making its workshops available for official scruntineering and a number of its students will be gaining invaluable work experience within the rally organisation.
“We are delighted that so many local businesses are not just supporting Wales Rally GB, but really taking advantage of it,” said Ben Taylor, Managing Director of Wales Rally GB. “As a major international event, the rally presents a massive amount of commercial and promotional opportunities and so it’s great to see a growing number of companies profiting from its presence in north Wales.”
Welsh Government Minister for the Economy, Science and Transport, Edwina Hart, said: “Hosting major sporting events in Wales not only helps raise the profile nationally and internationally but brings very real benefits to local businesses, who are able to become involved in supplying the event and providing high quality Welsh goods and services to event owners, competitors, visitors and spectators. This local economic impact is clearly in evidence this year in north and mid Wales where all local partners are preparing for what we hope will be the best Wales Rally GB yet.”