Readers of three major car magazines elect LIQUI MOLY the market leader again this year.
March 2014 – three polls, one result: LIQUI MOLY is the most popular oil brand in Germany. Every year three major German car magazines ask their readers which brand of oil is best. Just as in the past year, LIQUI MOLY was the winner. “A year ago we swore: Not to rest on our laurels; to use every day to prove that we have truly earned this accolade”, said Ernst Prost, LIQUI MOLY Business Manager. This has paid off.
“The quality of a motor oil is not limited to its technical values and OEM approvals; how it is perceived by car drivers is also a major factor”, continued Ernst Prost. “That is why we always await the results of the reader polls with great anticipation.”
Three of the leading car magazines asked their readers for their opinion. The magazine “Auto Zeitung” was the first. It asked its 620,000 readers to rate their personal top brands. In the category ‘Lubricants’ LIQUI MOLY took first place – for the fourth year in a row. Followed by Castrol, Mobil and Shell. And in the car care product category LIQUI MOLY came in second.
The next poll was performed by the magazine “Auto Bild” Their 2.6 million readers were requested to decide which brands were best. In the lubricant category LIQUI MOLY was victorious taking first place for the third year in sequence. Again LIQUI MOLY outpaced Castrol and Mobil. Here as well LIQUI MOLY also took second place in the car care product category.
In conclusion the magazine “Auto Motor und Sport” published the results of their reader poll. 3.09 million readers we asked to name their “best brand”. The result for lubricants was also: LIQUI MOLY – for the fourth year in a row. Castrol and Mobil landed in the rear bleachers.
“Such success is not a matter of chance; it the result of hard work, day in and day out”, stated Ernst Prost. “Even after for years in succession, these awards are not a matter of course for us; they remain a great honor. The readers have decided, that the middle-sized company LIQUI MOLY offers better products and better service than all the global corporations.” This result has strengthened LIQUI MOLY’s strategy of focusing on quality. We are presently investing 20 million euros to expand our production and laboratory capacities. Ernst Prost: “We want to continue to be number one in the future as well.”
About LIQUI MOLY
LIQUI MOLY GmbH from Ulm in South Germany offers a wide range of high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. LIQUI MOLY develops and tests their products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves. LIQUI MOLY was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 110 other countries.