South Africa’s most stylish event on the social calendar, GQ’s Best Dressed Awards, now in its 17th year, will take place this Saturday in Johannesburg. Lexus is proud to be associated with this prestigious fashion event as the exclusive luxury auto marketing partner.
A keen supporter of style, Lexus is once again a proud sponsor of the GQ Best Dressed Awards. As usual, the event will be a night of glitz and glamour, celebrating the country’s most stylish in what is expected to be a spectacular affair.
There’s a common link between people’s love for fashion and their love for cars, engines, design and craftsmanship which Lexus excels in.
The emotional designs and high-performance models launched by Lexus in the last few years have prefaced a new chapter for the brand, states Lexus South Africa.
Lexus is all about creating luxury cars and amazing experiences. True to its tagline – ‘Experience Amazing’ – Lexus delivers a strong, unified message and signals the brand’s progressive shift in a lifestyle direction.
“The two key words are EXPERIENCE – which relates to the design and engineering ingenuity of Lexus vehicles – and AMAZING, which relates to the impressions we would like our customers to feel behind the wheel,” adds Lexus South Africa.
Lexus is evolving with consumer tastes in luxury. Not only does it deliver designs with high visual impact, but Lexus is also renowned for its ground-breaking engineering and superior technology which has resulted in the largest range of alternative-power models on the SA motoring scene.