LET PEUGEOT ENTERTAIN YOU WITH THE NEW 208 AT THE GOODWOOD FESTIVAL OF SPEED







Published by Gerald Ferreira Date: June 14, 2012
Categories: Peugeot, Peugeot 208

  • HX1 and 208 GTi Concept displayed for the first time in the UK
  • Peugeot’s display includes the UK debut of the new 208
  • Regular entertainment assured with the  208 ‘Let Your Body Drive’ Dancers

Peugeot 208 GTi Concept

Visitors to the Peugeot stand at the Goodwood Festival of Speed this year will be in for a spectacle. A world-class outdoor stand awaits and invites everyone to see a number of exclusive displays.

For the first time in the UK, two of the latest Peugeot concept cars will be on display;

The six-seater HX1 is a diesel-hybrid with a stunning exterior, four reverse-opening ‘half-scissor’ doors, a flexible interior capable of seating four, five or six individuals in complete comfort and an active ‘aero’ package for enhanced dynamic performance.

Another key car that will attract a huge amount of attention at Goodwood this year is the 208 GTi Concept which enhances the 208 ‘regeneration’ theme to deliver a modern take on a Peugeot icon. The GTi Concept is distinguished with chequered-flag motifs on the metal mesh grille, double chromed exhaust tailpipes, lower bodywork spoilers and lower sill skirt extensions. The signature brushed aluminium ‘GTi Concept’ logo is placed within the grille and on the rear quarter panels, as a salute to its illustrious predecessor - the legendary 205 GTi.

Peugeot HX1 Concept Car

The stand also features a large selection of 208 models timed to coincide with the UK’s official ‘on sale’ date for this exciting new addition to the Peugeot range. The 208 is a product of regeneration – utilising all the virtues of its predecessors but cleverly is lighter, smaller on the outside but bigger on the inside than the 207, and powered by a range of very low CO2 petrol and diesel engines starting from 87g/km.

To entertain visitors on the Peugeot stand, the 208 ‘Let Your Body Drive’ Dancers will perform regularly each day following a successful UK tour to packed crowds, utilising routines inspired by the amazing new ‘Let Your Body Drive’ video from US internet dance sensation Marquese Scott, AKA ‘Nonstop’. The tour has visited a number of major UK cities including London, Birmingham, Bristol, Sheffield and Manchester. From these cities, a staggering 52,000 people have been wowed by the live demos given by ‘Super Malcolm’ and his crew. The video, choreographed entirely by Marquese Scott and shot in a single take, launched the 208 ‘Let Your Body Drive’ campaign at the beginning of April and has followed in Scott’s other video ‘footsteps’, totting up a massive 1.9 million views online.

Peugeot Stand Goodwood Festival

Also on display are Peugeot’s industry leading diesel-electric hybrid vehicles – the 3008 HYbrid4 and the 508 RXH – both combine a diesel HDi 163bhp engine up front with a 37bhp electric motor driving the rear wheels to provide four modes; ZEV, 4WD, Sport (200bhp) and Auto (fully automatic) with high economy, self-regeneration from deceleration or hill descents, very low CO2 (from 99g/km) and low Benefit in Kind and 100% Capital Write Down Allowance in year one.

Dynamic demonstrations up the famous Goodwood Hill climb include the ‘Pikes Peak’ Peugeot 405 T16 and the Peugeot RCZ Racing ‘Nürburgring’ which won its class this year and also in 2010 and 2011 in the diesel classification, is presently powered with a special 260bhp THP 1.6-litre petrol engine, and is driven at Goodwood by Steven Palette.

At the Goodwood Moving Motor Show on Thursday, 28th June – invited attendees will be driving the new 208 for the first time and the accomplished 508 RXH.

In the Moving Motor Show marquee during the Festival of Speed, the Peugeot area will also play host to the BBC Children in Need’s Pudsey Bear. Photographic sessions with Pudsey will be available for a donation that will go to Peugeot’s official support for this great British Charity.