JBL is teaming up with Ferrari to host an amazing roadtrip in the tracks of the Beatles, taking audiences on a unique Journey of Sound from Liverpool to Hamburg. Bringing together icons of the British music scene with current big names, the Journey of Sound travels from Liverpool, where the Beatles started out, to Hamburg, the city that hosted the Fab Four’s early performances in Europe and includes two landmark concerts and memorable musical waypoints, with a visit to Pink Floyd drummer Nick Mason and his legendary Ferrari collection, and a recording session stop in the AIR Lyndhurst studios founded by Beatles producer George Martin.
Both Ferrari and HARMAN are proud to be part of the Beatles history: over 45 years ago, it was HARMAN’s Studer studio equipment that recorded the Beatles legendary Sgt Pepper album, and Ferrari ranks George Harrison and John Lennon among its famous owners.
The Journey of Sound is a fresh idea from the partnership of innovation between HARMAN and Ferrari. As Ferrari’s exclusive sound partner, JBL Professional has been equipping Ferrari sports cars since 2008, providing unique audio technology for perfect sound performance. “The idea for the Journey of Sound arose by chance. When HARMAN sound engineers were designing the new JBL sound system for the Ferrari Four, the “FF” made them think of the Fab Four,” says Michael Mauser, President Lifestyle Division HARMAN. “We put some rich, powerful sound into the FF with a total of 15 speakers and a 1280-watt, JBL Professional Class-D high-performance amplifier, and QuantumLogic technology which transforms any stereo or multi-channel audio source into an astounding 7.1 channel surround sound experience. The Journey of Sound is an opportunity to take the superb JBL Professional audio experience out on the road.”
In addition to its landmark audio system, the Ferrari Four features also a HARMAN hard-disk-based GPS navigation system, adding to HARMAN’s great heritage as biggest infotainment supplier to Ferrari. Awarded by Ferrari as top supplier, HARMAN has delivered over 50.000 systems equipping today all Ferraris with high-end HARMAN infotainment systems as standard, which include the 458 (Italia and Spider), the F12berlinetta, the FF and the California.
The Sound Travelers on this journey are an illustrious line-up. Partnering with Pink Floyd drummer and motoring enthusiast Nick Mason, and renowned record producer Steve Levine, the Journey of Sound is a true fusion of musical generations. The artists will be performing a mix of Beatles songs together with material of their own, so audiences during the trip can look forward to a contemporary take on this great music. The journey will feature BRIT award winner Kate Nash with her edgy, punk and indie rock-influenced sound, Canadian rock singers Jonas & The Massive Attraction, British indie newcomer and singer, songwriter and guitarist Natalie McCool, and the gravelly blues voice of British singer and songwriter Jamie N Commons, who’ll be presenting his unique, modern-gothic, 21st century version of the blues.
“Like countless musicians all over the world, the Journey of Sound artists will be using JBL Professional audio systems on stage and in the studio to deliver an enthralling performance,” says Mauser. “From the Beatles to the present day, JBL systems are always found wherever audio quality is paramount. And that can be anywhere from the opera house to the home cinema.”