- LAND ROVER LAUNCHES A YEAR OF DEFENDER CELEBRATIONS WITH GIANT 1KM SAND DRAWING AND DUO OF LIMITED EDITIONS
- World’s most iconic vehicle drawn on huge 1km scale on the same beach used to sketch the original design 68 years ago: See video link below.
- Heritage and Adventure Limited Edition Defenders announced
- Solihull production of current Defender due to end in December 2015
Pretoria, 7 January 2015 – Land Rover has gone back to the place where it all began to start a year-long celebration of the iconic Defender. A unique 1km sand drawing at Red Wharf Bay in Anglesey, UK, marks the launch of two exclusive limited edition models and the beginning of an exciting new chapter in the Defender story.
As UK production of the current Defender enters its final phase, Land Rover will use 2015 to celebrate its global automotive icon.
Land Rover Vehicle Line Director Nick Rogers explains the significance of recreating one of the world’s most iconic vehicles: “Passion and enthusiasm surround everything we do with Defender, and that will never change. With a history stretching back 68 years, this is a Land Rover that has thrived for decades on its unquestionable capability and iconic shape. I am now lucky enough to be one of the many enthusiasts at Land Rover committed to creating a fitting successor to the legendary Defender.”
To mark the announcement Land Rover has created the largest sand drawing ever produced in the UK. A Defender outline measuring a staggering 1km across was drawn on the beach at Red Wharf Bay in Anglesey using a fleet of six Land Rovers. The unique image is a tribute to the moment in 1947 when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover’s managing director.
“My father met his brother on the beach at Red Wharf Bay and made a drawing in the sand of how he thought the Land Rover could be made,” said Stephen Wilks, son of Maurice. “That was the start of it all, the conception of Land Rover.”
The Wilks family owned land on the Welsh island and Maurice wanted a versatile vehicle that could double as a light tractor and off-roader. His forward-thinking design was christened the ‘Land Rover’, the outline of which we now recognise as the Defender.
Creating the giant piece of temporary artwork at Red Wharf Bay required a fleet of six Land Rovers, each towing a 3.6m agricultural harrow to draw the unmistakable outline of the Defender in the sand. The vehicles chosen for the race against the Anglesey tides chart the evolution of the Defender from its introduction in 1948 to the present day.
A Land Rover Series I, II and III were joined on the beach by a Ninety from the eighties, a Defender 90 Hard Top, and a Defender 110 Station Wagon. The immaculate Series II once belonged to the Wilks family and in memory of the moment originally enacted by their fathers, cousins Stephen and Nick Wilks, the sons of Maurice and Spencer Wilks respectively, were on hand to take part. They helped to draw the continuous 4.52km line – the length of 1 118 Defender 90 Station Wagons – into the sand with just minutes to spare before it was erased by the incoming tide.
The event witnessed the debut of the Defender Celebration Series; two exciting new limited edition models which each celebrate a different element of Defender’s unique history. The Heritage and Adventure are all powered by Land Rover’s proven 2.2-litre diesel engine and will go on sale locally in Q4 2015, in limited numbers.
Land Rover is also investigating the possibility of maintaining production of the current Defender at an overseas production facility, after the close of UK manufacturing. Any continuation would see low volume production maintained for selected fleets and special vehicle applications for sale outside the EU.
Limited Edition Defenders
The Heritage Edition is inspired by early Land Rover models and mixes nostalgic design cues with modern creature comforts. It is identified by distinctive Grasmere Green paintwork and a contrasting white roof. A heritage grille and HUE 166 graphics, recalling the registration plate of the first ever pre-production Land Rover nicknamed ‘Huey’, also identify the Heritage model.
The exciting new Adventure Edition is aimed at Land Rover customers who relish the great outdoors and embrace the Defender’s ‘go anywhere, do anything’ attitude. It comes fitted with additional underbody protection and Goodyear MT/R tyres to boost the Defender’s already class-leading all-terrain capability. Unique decals and a leather-trimmed cabin ensure the Adventure Edition stands out from the Defender crowd.
In total more than 200 of these limited edition Defenders are destined for South African shores. Pricing will be confirmed closer to launch. Click here to see the vehicles revealed as Land Rover creates the biggest sand drawing ever made in the UK: