• Evoque Pure: South Africa’s most affordable Range Rover ever
  • Debut of new, ultra-responsive 9-speed automatic transmission, with wider spread of ratios for enhanced ability both on- and off-road
  • Introduction of new, effort-reducing driver aids
    • Fuel consumptions and emissions reduced by almost 5 percent, depending on model
    • Exterior and interior design enhancements, plus new paint colours and combinations


Pretoria, South Africa. 19 February 2014 – With indicative pricing of R598 000, the new Range Rover Evoque Pure will make the world’s most desirable SUV badge more affordable than ever.

Yet the two Pure derivatives want for nothing and in fact represent a major step forward in terms of technology: they are the first of the 2014 Range Rover Evoque models to be introduced and have the honour of bringing a nine-speed automatic to market – this makes Range Rover Evoque the first SUV in this country with a transmission of such an advanced design and with this many ratios.

The chief benefit of the ground breaking ZF-9HP transmission is lower fuel consumption, achieved by enabling the engine to operate in the most efficient part of its rev range more often. In the case of the SD4 turbodiesel derivative this results in reductions of five percent in fuel usage and a four percent drop in carbon dioxide emissions.

Enhanced performance (thanks to the wider spread of ratios, especially off-road thanks to a significantly lower first gear) and greater comfort (gearshifts are virtually imperceptible, whether shifting up or down) are further advantages. The ‘box also has an ultra-fast response time, described by ZF as “below the threshold of perception” and an adaptive shift programme that quickly aligns with the driver’s actions.

The Pure also introduces two of a six-pack of new driver aids available on Range Rover Evoque, which significantly enhance its value proposition by giving consumers the ability to choose from the very latest electronic systems which make driving more efficient, simpler or safer – sometimes all three.

The two features offered as options on Pure are:

  • Park Exit (to automatically exit parallel parking bays)
  • Perpendicular Park (to position the car centrally in parking bays)

In addition, a Torque Vectoring by Braking feature further enhances agility and safety by redirecting torque between all four wheels to counteract understeer.  It features in the Evoque’s standard four-wheel drive system – which along with Terrain Response gives the Evoque unrivalled breadth of capability across the widest possible spread of driving conditions.

The Pure can be identified by its 18-inch “Sparkle Silver” alloy wheels, and subtle badging changes including the Evoque nameplate in black.

While configured to offer exceptional value, the most affordable Range Rover Evoque isn’t short of comfort and convenience features and the cabin boasts leather upholstery, a 380 Watt Meridian sound system, cruise control (which along with the sound system can be controlled from the leather-rimmed steering wheel), USB connectivity and Bluetooth with audio streaming.

Pure models are also equipped with useful features such as keyless entry, front park distance control, and front foglamps.

The 2014 Range Rover Evoque range is powered by Land Rover’s range of economical and lightweight four-cylinder engines with a choice of either the 2.2 diesel 140kW SD4 engine or 2.0 petrol 177kW Si4 engine.

Final pricing of the Pure will be confirmed along with the rest of the 2014 Range Rover Evoque range in early March, but there is no doubt that with an indicative R598 000 for the Si4 petrol and R602 000 for the SD4 turbodiesel (excluding CO2 tax) the Pure will give motorists a compelling blend of style, capability, and affordability.