LA Auto Show Green Cars Ride & Drive Offers Media Test Drives of Newest


    LOS ANGELES, CA – November 8, 2011 – On Thursday, Nov. 17, the Los Angeles Auto Show will host  a unique opportunity for media to drive some of the most advanced  electric, hybrid, high mileage and alternative-fuel vehicles on the  market.

    Audi E-Tron

    Fifteen brands and more than 20 vehicles representing North  American, European and Asian automakers are participating, making it  the L.A. Auto Show’s largest and most diverse Green Cars Ride &  Drive to date.  From 9:30 a.m. to 3:30 p.m. media will be able to  experience back-to-back comparison drives on city streets in real  world conditions.

    Some  participating vehicles are so new or in such limited quantity that  previous test drive opportunities have been very rare or simply  unavailable, including Los Angeles-based CODA and its all-electric  sedan and Audi’s electric A3 eTron. Other vehicles participating in  the Green Cars Ride & Drive include the Buick LaCrosse eAssist,  Chevrolet Volt, Fiat 500, Hyundai Tucson Fuel Cell Vehicle, Infiniti  M35 Hybrid, Kia Optima Hybrid, Kia Rio, Lexus CT 200h, Mazda3  SKYACTIV, Mercedez-Benz S350 BlueTEC 4MATIC, Mercedes-Benz B-Class  F-Cell, Nissan LEAF and Toyota Camry Hybrid. Three 2012 Green Car of  the Year®  finalists are featured as well, including the Mitsubishi i, Toyota  Prius v and Volkswagen Passat TDI.

    The  L.A. Auto Show Green Cars Ride & Drive is sponsored by PwC and                 Nielsen Automotive. PwC, in conjunction with Cleantech  Los Angeles, will host the Cleantech Revolution at the Show on  Thursday, Nov. 17. Cleantech Revolution will bring together industry  leaders in the automotive, cleantech, education, energy, finance,  technology and utility sectors for networking and interactive  sessions. For more information about this event or to register,  please visit


    On  the morning of the Ride & Drive, Nielsen Automotive will announce  the winner of the second annual Nielsen Automotive Green Marketer of  the Year Award. The award measures the most effective green marketer  and will focus on understanding which auto brand was able to raise  awareness and change perceptions around environmental issues most  effectively.