The first and now one of the world’s largest motorshows, the IAA in Frankfurt (September 17-27, 2015), is the venue chosen by Kumho Tyres to launch a range of exciting new products. Most notable among them is the Wattrun, a tyre developed for electric vehicles that is not only 25 percent lighter than existing such products, but exhibits excellent braking on wet roads and a low noise level.

Also on display will be new run-flat tyres with enhanced safety features, and self-sealing-tyres that prevent air leakage in the event of a puncture – the first such product to emanate from a Korean tyre maker. Further evidence of the company’s future-orientated approach to technology is embodied in the concept tyres developed for Ssanyong’s SUV Tivoli concept vehicles – XAV and XLV. Specifically designed for off-road driving, the XAV features a tread pattern modelled on the footprint of the mountain goat and offers excellent traction, reduced noise and optimum driving ability on muddy terrain. The XLV boasts superb wet weather performance and is notably quieter than rival SUV products.

Other Kumho products being showcased at this key automotive exhibition are: the ultra-high performance Ecsta HS51 that won this year’s coveted Red Dot Award; the CRUGEN HP91 that’s aimed squarely at the ever-growing SUV/MPV market; the all-season HA31; and winter-orientated Wintercraft Wi31, KW S01 and KWD01.

Kumho is supporting its product presence with an aggressive advertising campaign comprising bill boards on roads leading to the exhibition centre, as well as ones at the entrances of and within the halls themselves. Kumho is among some 1100 car and automotive parts manufacturers exhibiting at the IAA this year, to which around 1million visitors are expected. Said the company’s European Managing Director of Sales, Cheol-hwan Kim: “The globally renowned IAA serves as a crucial test bed for manufacturers wishing to enter the European market. As a leading Korean tyre maker of global presence, we constantly strive to improve brand recognition for our products in this all-important marketplace.”

Comments are closed

All I Want for Christmas is A Set of TSW Alloy Wheels
Tiger Wheel and Tyres – BFGoodrich® Tyres Introduces Its Toughest All-Terrain Tyre
Continental Tyres the best tyre choice in South Africa
Tiger Wheel & Tyre: Klerksdorp Chamber of Business Award
Sticky street tyres and strip rubber now available from Mickey Thompson
Kumho Tyres further improves its Burgeoning Truck tyre range
Goodyear supports 2nd world record attempt to drive from Cape-to-Cape
2015 Bridgestone 4×4 Club Challenge 4X4 Eliminations
2015 Frankfurt Motor Show – Bridgestone
2015 Frankfurt Motor Show Bridgestone
Salon Prive, Pirelli host Super & Hyper Cars Supercar Show
Salon Prive

3D Car Shows on Google+

3D Car Shows on Youtube

3D Car Shows YouTube