Kia gets UK leg of the FIFA World Cup Trophy Tour by Coca-Cola on the road
The world is getting ready for this year’s biggest sports celebration when the 20th FIFA World CupTM kicks off in Brazil on 12 June.
To whet the appetite of football fans even more, the original FIFA World CupTM Trophy will travel around the world in the run-up to the tournament, visiting 90 countries in 267 days.
Kia Motors UK Ltd. is delighted to be the official car supplier to the FIFA World CupTM Trophy Tour by Coca-Cola during the UK leg of this one-of-a-kind tour, which will take place from 12-18 March. To ensure the football world’s most coveted prize travels around Great Britain safely as well as in style, Kia is supplying a fleet of twenty white Sportage crossover vehicles for the Trophy and its entourage.
The Trophy will visit five cities in England, Scotland and Wales during its seven-day UK tour, including Southend-on-Sea, Glasgow, Cardiff, Manchester and London. At each stop, the FIFA World CupTM Trophy will be displayed inside a specially designed transportable dome, where football fans will have the opportunity to see the Trophy up close and to have their picture taken with it. The dome in turn will be placed at the centre of a pop-up festival at a prominent location within each city, where music, drinks and football games will get visitors in the mood for samba rhythms and football magic.
Paul Philpott, President and CEO of Kia Motors UK commented: “Football fan or not, everybody gets excited about the FIFA World CupTM. Although the Trophy may only be touched by those who have won it or heads of state, Kia Motors UK is proud to get the UK leg of the FIFA World CupTM Trophy Tour by Coca-Cola around the globe on the road, enabling fans to get as close as possible to the Trophy and share an unforgettable experience.”