Distinctively sporty version of Kia’s entry level model receives prestigious iF product design award
Fourth iF design award in three years for Kia underscores company’s growing design prowess
(SEOUL) November 4, 2011 — Just a couple months after its launch, the sporty Kia Picanto three-door model, available exclusively in Europe, has been honored with the coveted iF product design award 2012.
This award recognizes design quality alongside a number of other criteria, including workmanship, level of innovativeness and eco-friendliness. It is the first time that Kia has offered its popular A-segment Picanto in three-door form.
For Kia Motors this is the fourth iF product design award in three years, following prizes for the Venga B-segment MPV (2010), Sportage compact SUV (2011) and Optima mid-size sedan (2011). Additionally, the brand has won the red dot design award four times in recent years.
“Receiving the iF product design award for the new Kia Picanto is a great success for our design team and it is welcome recognition of our brand’s design oriented strategy,” said Kia’s Chief Design Officer, Peter Schreyer. “The second generation of the Picanto displays a very purposeful, self-assured design, and its sportiness is particularly underscored by the three-door version.”
The 3.6-meter long Kia Picanto boasts bold and dynamic styling, high-quality interior fittings and host of class-leading features. It is specifically aimed at discerning customers, especially the steadily increasing number of consumers who wish to ‘downsize’ and switch to a smaller car.
In most markets, Picanto is available with two highly efficient petrol engines (69 ps and 85 ps) which, in combination with the optional automatic stop-start ISG system, reduces CO2 emissions to as low as 95 g/km. Kia’s unique 7-year/150,000 km Warranty comes as standard on all Picanto cars sold in Western Europe countries.
A five-door bodystyle of the Picanto is available in most global markets. In Europe, the three-door version is expected to account for 36% of total Picanto sales. Through the first nine months of 2011, the Picanto (new generation and first generation combined) is one of Kia’s best-selling models globally, with 179,405 units delivered.
“We are confident that the new Picanto will redefine the small car segment by offering many features found only in larger cars, enhanced passenger comfort and increased cargo space,” said Tae-Hyun (Thomas) Oh, Senior Executive Vice President and COO, Kia Motors Corporation. “This award for our first three-door offering in the A-segment is yet another clear indication that our efforts aimed at positioning Kia as a design-led brand are paying dividends.”
Since its launch in 1953, the iF product design award has been conferred annually and is among the world’s most important prizes for excellence in design. The award has its origins in the “Die gute Industrieform” (Good Industrial Design) product shows initiated by Hanover Messe and is now one of the world’s largest design competitions.
For 2012, a total of 2,923 products were registered in 16 different categories. The Kia Picanto was honored in the ‘Transportation Design’ category, which includes cars, ships, trains and aircraft.
The official presentation ceremony for the iF product design awards 2012 will take place on 10 February 2012 during the Munich Creative Business Week. All the winning products will be on display at the Hannover Exhibition Centre (6-10 March 2012), the iF design exhibition in Hamburg and at a subsequent iF design exhibition in Hainan, China.