KIA GETS OFF TO A STRONG START IN 2012







Published by Gerald Ferreira Date: February 6, 2012
Categories: KIA, KIA Financial

  • Kia UK sales up 38.3 per cent compared to January 2011
  • Retail sales up 33.6 per cent
  • Fleet sales up 42.4 per cent
  • Expectation for a record year in 2012

Kia has got off to a strong start in 2012 by out-performing the UK car market in January with registrations up thirty eight per cent compared to 2011. The UK car market was up by 0.03 per cent.

Kia vehicles found 4,282 new homes in January with both the retail and fleet markets up significantly – retail sales rose 33.6 per cent (to 2,010 units) whilst fleet sales rose 42.4 per cent (to 2,272 units). Market share in January was 3.32 per cent – up from 2.41 per cent in 2011.

Commenting on the results, Michael Cole, Managing Director, Kia Motors (UK) Limited said: “It’s a great start to the year for us and it builds upon a solid performance last year. All-new Picanto and all-new Rio have proved popular with customers since coming to us during the second-half of 2011 and Sportage is continuing to do very well with both retail and fleet customers alike.

“With the recent launch of the Optima, we have brought all-new A-, B- and D-segment cars to the UK market in under eight months. With all-new cee’d, our C-segment family car, set to be unveiled at the forthcoming Geneva Motor Show we’re predicting that 2012 will be Kia’s best ever year in the UK.”