(SOUTH AFRICA) 20 July 2011. Kia Motors South Africa (KMSA) has recently renewed its contract with Primedia. This will see the automotive manufacturer continue its sponsorship of the popular Kia Take40 SA radio slot on Saturdays presented by Mark Pilgrim on 94.7 Highveld Stereo and KFM for another year. This will build on an already established partnership between KMSA and Primedia.

To that end, KMSA has made available a fleet of 6 Kia Soul vehicles to be utilised by the 94.7 Highveld Stereo Ground Patrol (3 in JHB and 3 in CPT). This will enable Kia to facilitate a greater level of engagement with the public through brand activations, corporate social investment partnerships with various other companies, and a point of contact for the public to win great prizes.

KMSA, National Marketing Manager David Sieff said: “We value our relationship with Primedia and the ability to use the Ground Patrol as a means of getting into the public domain. We love the mandate of the Ground Patrol that seeks to make a difference in the community, and we’re happy for people to see and experience our vehicles – true to our brand slogan, this presents us with another way to surprise the public”

Kia Motors Corporation (  — KMC: a maker of quality vehicles for the young-at-heart — was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands.

Over 2.1 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 44,000 employees worldwide and annual revenues of over US$20 billion.

 It is the major sponsor of the Australian Open and an official automotive partner of FIFA — the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan — “The Power to Surprise” — represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.