Jaguar Land Rover has appointed Ken Forbes to the position of Marketing Director, Jaguar Cars UK. The newly-created position is effective from 11 June 2012.
Ken will assume responsibility for all marketing communication and product matters for Jaguar in the UK.
Commenting on his appointment, Ken Forbes said; ‘I’m really looking forward to joining the Jaguar brand. It’s a tremendous opportunity to be part of a vibrant team and a company with a very exciting future ahead of it.’
Jeremy Hicks, Managing Director of Jaguar Land Rover UK commented: ‘Ken is a fantastic addition to the team – his background both in automotive management and in publishing will be a great benefit to Jaguar Cars in the UK. We have an exciting year ahead as the XF Sportbrake and the F-TYPE come to market – Ken will play a vital role in these plans.’
Ken brings with him extensive automotive experience having worked for Ford, Citroen and Emap automotive. He joins Jaguar Land Rover from his own consultancy business where his clients included Porsche and Nationwide.