JUNE 2012 NAAMSA RETAIL SALES: FORD MOTOR COMPANY OF SOUTHERN AFRICA’S RESPONSE







Published by Gerald Ferreira Date: July 3, 2012
Categories: Ford, Ford Financial

  • Successful market introduction of Mazda CX-5
  • Consistent demand for Ford Ranger: 1 437 units in June
  • Bumper Ford Figo month with 1 371 sales in June: 23,8% up on last month
  • Total SA market up 15,6% on June 2011
  • Market sales up 10,5% year-to-date

PRETORIA, South Africa, 03 July, 2012 – A new market introduction for Mazda and continued demand for Ford Figo and Ranger resulted in a successful June for Ford Motor Company of Southern Africa (FMCSA).

The South African new vehicle market continued to climb in June, driven primarily by strong Light Commercial Vehicle (LCV) sales. LCV sales grew 22,1% to 13 421 units compared to June last year. But passenger cars also contributed to the market’s strong performance, increasing 14,3% to 35 918 vehicles, according to the National Association of Automobile Manufacturers of SA (Naamsa). The new vehicle market closed June on 51 891 units.

“Strong demand for LCVs continues, which is good news for our Silverton Assembly Plant and workforce,” said FMCSA’s Vice President Marketing, Sales and Service, Dean Stoneley. “Ranger is sustaining interest at consistent volumes and we will be able to capitalise more on the segment when introducing the new Mazda BT-50.”

Mazda passenger car sales benefited from the successful market introduction of CX-5. The dynamic cross-over has stimulated interest in the Mazda brand. “Media and customers have welcomed the CX-5 very positively. It is significant for Mazda for its next-generation SkyActiv technology and design and fits into an appealing segment driven by affordability and value-for-money,” said Stoneley.

The entry-level B-segment never fails to produce good volumes, and June drew no surprises. Ford Figo sales grew 23,8% over May as a result, finding 1 371 new owners in June. “There’s no doubt that affordability is still a strong market force,” said Stoneley.

Year-to-date sales have pushed the new vehicle market through the 300 000 barrier (301 499 units). The first half result is 10,5% ahead of the same period last year indicating a resurgence in consumer confidence and buying-power and giving positive indications for the remainder of the year.

TOP PERFORMING: NEW PASSENGER VEHICLES June 2012

Model -  Volume

  1. Toyota Etios - 2 105
  2. VW Polo Vivo - 2 092
  3. VW Polo - 2 048
  4. Ford Figo - 1 371
  5. BMW 3-Series - 1 280
  6. Toyota Fortuner - 1 030
  7. Toyota Corolla - 854
  8. Renault Sandero - 603
  9. BMW 1-Series - 528
  10. VW Golf 6 - 481

 TOP PERFORMING: NEW LIGHT COMMERCIAL VEHICLES

June 2012

Model - Volume

  1. Toyota Hilux - 3 067
  2. CHEV Utility - 1 737
  3. Nissan NP200 - 1 530
  4. Ford Ranger - 1 437
  5. Isuzu KB - 1 237
  6. Toyota Quantam - 1 085
  7. Nissan NP300 Hardbody - 673
  8. VW Amarok - 517
  9. Toyota Landcruiser PU - 195
  10. Nissan Navara - 170

Source: Naamsa