Ford Motor Company of Southern Africa’s response

  • Increased local demand for Ford Ranger: 1 559 units in July
  • Best export month for FMCSA since start of Ranger production: 3 542 units shipped
  • Best Ford Focus month since launch
  • Figo in Top 5 best-selling passenger cars
  • 93% of FMCSA sales through the dealer network

fordPRETORIA, South Africa, 02 August, 2012 – Ford Motor Company of Southern Africa (FMCSA) celebrated a number of bests during July. Ford Fiesta won the Total Economy Run, Focus sold the most units since launch, and the most Rangers were exported since production of the new vehicle started at Silverton.

“It was a month for Ford to get excited about,” said FMCSA’s Vice President Marketing, Sales and Service, Dean Stoneley. “Production is running well, the dealer network is working to secure the vast majority of our sales directly to our customers, and all our exciting products are attracting sustained strong interest.”

FMCSA exported 3 542 Rangers produced at its state-of-the art plant in Silverton outside Pretoria. They are destined for 148 global markets. Meanwhile, the strong momentum for local demand saw new Ranger sales increase to 1 559 units during July, making it the third best Ranger sales month.

Ford Light Commercial Vehicle (LCV) sales grew 13,7% over July 2011 but couldn’t keep pace with the company’s passenger car sales, up 15,5% to 2 643 cars in July 2012. This was thanks to yet another Top 5 result for Figo (1 176 sales) and another strong Fiesta month, which enjoyed 526 sales. But it was the Ford Focus that really turned on the heat: its 408 unit July 2012 is 111% ahead of Focus sales in July 2011 and amongst the best sales month ever for the car.

“Our products are continuing to draw big customer appeal, evidenced by 93% of our sales being concluded on our showroom floors,” says Stoneley. “Nearly 97% of the Rangers sold this month were done through our dealer network. Being part of our strategy this flourishes our plans for having great resale value and drawing customer appeal. ”

Ford’s Fiesta 1.6 TDCi Ambiente also recently showed its economy prowess by winning the Total Economy Run. The trendy hatchback used the least amount of fuel on the event – just 4,48 l/100km. The Ranger also returned consumption figures (8,31 l/100km) that made it the most frugal bakkie. “These are the types of reasons our showrooms continue to draw footfall and our products sustain credible sales levels,” said Stoneley.

The South African new vehicle market accounted for 54 067 units in July compared to the 45 686 units sold in July last year according to the National Association of Automobile Manufacturers of SA (Naamsa).


July 2012

No. Model Volume
1 VW Polo Vivo 2 623
2 VW Polo 2 210
3 TOYOTA Etios 1 753
4 TOYOTA Corolla 1 372
5 FORD Figo 1 176
6 BMW 3-Series 1 041
7 TOYOTA Fortuner 982
8 VW Polo Vivo Sedan 826
9 Chev Cruz 764
10 Chev Aveo 638


July 2012

No. Model Volume
1 TOYOTA Hilux 2 781
2 CHEV Utility 1 746
3 FORD Ranger 1 559
4 Nissan NP200 1 359
5 Isuzu KB 1 352
6 TOYOTA Quantum 1 201
7 Nissan NP300 Hardbody 954
8 VW Amarok 477
9 TOYOTA Landcruiser PU 231
10 MAHINDRA Scorpio Pik-up 164