JULY 2010 NAAMSA RETAIL SALES

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Ford Motor Company of Southern Africa’s response

JOHANNESBURG – 03 August 2010 – The wake left by the Soccer World Cup has buoyed new vehicle sales during July according to figures released by the National Association of Automobile Manufacturers of SA (Naamsa).

July new vehicle registrations closed on 41,367 units, 20% up on July last year and 3,7% ahead of June sales. This follows June’s strong performance of 20,5% growth over the similar period during 2009.

“The void left by the absence of soccer in South Africans lives seems to have allowed them to return their focus to new vehicle decisions,” says Vice President Marketing, Sales and Service, Dean Stoneley. “While second half sales were expected to be slower than leading up to the World Cup, July numbers indicate a buoyant market driven by dealer sales.”

Passenger car sales drove the overall market growth thanks to its hefty 32,4% increase over July 2009 to 29,203 units, 8,99% better than last month. But Light Commercial Vehicles (LCVs) were less successful taking a 2,7% knock over the same period last year, 7,2% slower than June.

Medium (up 10,4%), Heavy (up 3,3%) and Extra Heavy Commercial Vehicles (up 31,1%) continued their good sales trends compared to July 2009. Bus sales declined a dramatic 75,6%, but this was expected post World Cup requirements.

Ford Motor Company of Southern Africa (FMCSA) successfully introduced the Ford Figo to the market during July with 598 units finding new entry-level buyers. This helped drive FMCSA passenger car performance 13,4% up on last month, with continued strong performance from Fiesta. The results returned FMCSA to number four on the passenger car rankings, a position the company continues to enjoy in the overall market as well.

“Affordability remains an important aspect of new vehicle purchases in SA,” says Stoneley. “Figo represents a good opportunity for Ford to continue offering those consumers a valuable product, while also enticing them into newer generation products such as Fiesta in their consumer futures.”

TOP PERFORMINGNEW PASSENGER VEHICLES July 2010

  1. VW Polo Vivo 2 176
  2. VW Polo 1 506
  3. TOYOTA Corolla 1 093
  4. VW Polo Vivo Sedan  965
  5. TOYOTA Furtuner 954
  6. MERCEDES C-Class 950
  7. CHEV Aveo 745
  8. BMW 3-Series 720
  9. CHEV Spark 602
  10. FORD Figo 598

TOP PERFORMING NEW LIGHT COMMERCIAL VEHICLES July 2010

  1. TOYOTA Hilux 2 654
  2. CHEV Cors Utility 1 259
  3. TOYOTA Quantum 1 053
  4. ISUZU KB 762
  5. NISSAN NP200 725
  6. NISSAN NP300 Hardbody 577
  7. FORD Bantam 546
  8. FORD Ranger 432
  9. TOYOTA Landcruiser PU 243
  10. MAZDA BT-50 212

Source: Naamsa