It goes beyond the imagination, but the 2015 Johannesburg International Motor Show scheduled to run from the 14th to the 27th of October 2015 has been cancelled.
This follows a decision by NAAMSA Chief Executives at a meeting in Johannesburg last week.
Apart from the massive loss of potential income, the cancellation of the event will also lead to the unemployment of thousands of contractors for the bi-annual show – from stalls construction builders and marketing specialists to cleaners and caterers…
The main reason given was the fact that the costs of automotive exhibitions have risen disproportionately and this has called into question the return on investment for exhibitors.
Internationally, in recent years, concerns about affordability and return on investment for exhibitors have led to the cancellation of automotive exhibitions in a number of countries.
Additional considerations in the decision not to proceed with this years’ show include the fact that the event scheduled for October, 2015 clashes with the Rugby World Cup in the United Kingdom and the E-mobility month in Sandton over that time.
Moreover, the economic and financial climate in South Africa currently has impacted on trading conditions in the automotive sector and has resulted in substantial pressure on margins throughout the automotive value chain.
The possibility of a show in 2016 will be considered by the end of June this year.
South African Shows Messe Frankfurt, the show management company, in consultation with the industry’s marketing and sales experts, have been tasked to formulate proposals and a strategic action plan to enhance the value proposition for exhibitors and to increase substantially the return on investment for participants.
In essence, NAAMSA has requested its joint venture partners, South African Shows Messe Frankfurt, to formulate proposals that would ensure a sustainable, financially attractive model for possible future Johannesburg International Motor shows.