Audis at the Johannesburg International Motor Show really are fresh out the box
The Audis on display at the 2013 Johannesburg International Motor Show were delivered in containers right onto the stand in Hall 6 at the Johannesburg Expo Centre at Nasrec. And a number of them have yet to set foot on South African soil, unless you count the richly-carpeted display area at the Audi stand.
“The cars were shipped here from Germany, then transported in special containers to the goods-loading entrance of the Nasrec,” said Audi’s Public Relations Manager Rudi Venter.
“From there they are loaded from the larger transporter, on pallets, into smaller containers, one for each car, and then delivered directly to the loading entrance at the back of Hall 6. They were then rolled into position onto our stand, still in specially designed protective car covers, purpose-made for each and every individual model.”
Vernter explained part of the rationale behind this was that the cars arrive at the display area absolutely spotless. This applied especially to the tread in the tyres, as cleaning this area is a very time-consuming process.
“In fact the whole stand display is shipped over in containers from Germany. We employ a special team that does this at motor shows throughout the world.”
Venter added that this year’s Audi line-up may surprise many show-goers, as the theme is very strong on performance.
“We have the most RS models in our line-up that the company has ever produced at one time. At the Johannesburg International Motor Show two years ago we were very strong on the eco theme. This year we are re-emphasising our performance heritage, and in fact we have flown in a very famous racing driver special for the show to emphasise our commitment to the enthusiastic element so prevalent in our customers.
“But of course, our cars are nevertheless amongst the leaders when it comes to fuel efficiency too.”