Growing from strength to strength

It’s been 11 years since Honda Motor Company established a wholly-owned, independent Honda operation in South Africa after an extended association with external partners.

For the brand, it signalled the beginning of a new era, with the parent company highly committed and directly involved in the SA business. It also represented a vote of confidence in the potential and future of the country that has since been vindicated by the expansion of Honda’s local presence and influence.


From small beginnings, the Honda brand is now represented in Southern Africa through a dedicated network of dealers across the brand’s product ranges, not only in the various SA provinces, but also in neighbouring and SADC countries.

These include Angola, Namibia, Botswana, Swaziland, Zimbabwe, Mozambique, Malawi, Tanzania, Uganda, Madagascar, Mauritius and the Seychelles.

Honda’s growing sphere of influence outside SA’s borders prompted the parent company to re-evaluate the local operation’s role earlier this year.

The formation of Honda Motor Southern Africa is an important development for the brand, as it provides Honda with a stepping stone into Southern Africa. The new entity acts as a regional hub for Honda Motor Japan, with a dedicated division set up specifically for this purpose.


The expansion opens new doors and opportunities for HSAF, while Honda customers in the Southern African region can now enjoy sales and service levels meeting the high standards Honda has become renowned for globally.

“These are both exciting and challenging times for our brand, and being able to include the SADC states in our field of operations opens new opportunities for us, and the brand as a whole,” says Yoshiaki Nakamura, managing director of HSAF.

“We are looking forward to extending our operations into the SADC markets, and to deliver the same levels of excellence as our SA customer base has already become accustomed to.”


Honda continues to expand its product line-up, with the all-new Civic four-door sedan and five-door hatchback among the key new model announcements at the 2011 Johannesburg International Motor Show.

“But these are only the latest additions to a range that has also seen the recent arrival of newcomers such as the Ballade sedan, which revitalises a much-loved Honda nameplate, as well as significantly updated Jazz and Accord models.

Nakamura points out that advanced technology and environmental awareness remain keystones of the Honda brand.

“Honda is a leading force in hybrid vehicle technology, with no less than three vehicles equipped with Honda’s unique IMA hybrid drivetrain on offer to local buyers. However, our commitment to environmentally responsible technology extends across all of our product families.,” he concluded.