Jeep’s successful relationship with world number one eventer William Fox-Pitt took another leap forward yesterday (Sunday) after the rider won the Rolex Kentucky, putting him in line for a potential Grand Slam – three consecutive four-star event victories in a calendar year.

Jeep Grand Cherokee Olympics

William, who drives a Jeep Grand Cherokee Overland in the UK, was loaned a similar car for use while he is in North America – a move that certainly helped his preparations as he rode to victory aboard Parklane Hawk in the show jumping final.

Now William’s thoughts will be turning to the London Olympics, selections for which are announced in early June. Having already represented Great Britain at three previous Olympic Games, it’s highly likely that William will be chosen, with Jeep continuing to back him.

Jeep Grand Cherokee Olympics William

“Jeep has been a great supporter of the team for more than a year, and the brand perfectly matches with my pursuit of excellence,” says William. “The Grand Cherokee has also fitted very well into my day-to-day outdoor activities and family life.

“It was brilliant to have the use of a Grand Cherokee while in America – the home of Jeep – and I’m grateful to the company for arranging it.”

“We are delighted with William’s excellent win and we’re pleased that his association with Jeep is being recognised,” says Nigel Land, brand director, Jeep Chrysler UK. “I am sure we will be hearing about a lot more of his victories in the coming months.”

With 237 bhp and 550 Nm of torque available from its 3.0-litre V6 turbo diesel engine, the new Grand Cherokee has no problems coping with the country estate and show jumping terrain so regularly visited by William, nor with his requirement for a car that can tow a large horse box or trailer.

The luxury 4WD – launched last June – has been designed on a new platform to deliver premium on-road performance while maintaining the legendary Jeep four-wheel drive torque-on-demand off-road capability.

The Grand Cherokee range starts at £37,795 (OTR) for the 3.0 CRD V6 Limited, and includes the flagship Overland (£44,995 OTR) and Overland Summit (£45,795).