Jeep presents the Red Bull Kronplatz Cross


Jeep is Presenting Sponsor of the first edition of the Red Bull Kronplatz Cross, the spectacular ski cross relay race in teams that will take place from today, 10th of February to the 11th of February at the renowned ski resort of Plan de Corones in the Italian Alto Adige region.


Among the contending professional ski cross teams, the Jeep one featuring the athletes Nicolas Salencon, Alex Bellini and Maria Jose Dias Sancho. The brand’s flagship Jeep Grand Cherokee and the iconic Jeep Wrangler will be available for test-drives. The new Jeep Wrangler Arctic special edition will be the ‘special guest’ of the event and ‘proactive’ star of the competition.

Jeep presents the first edition of the Red Bull Kronplatz Cross, thus reinforcing its link with the mountains that already sees the brand star of the 2012 winter season with J Set experience in Courmayeur, Courchevel and Garmisch-Partenkirchen. Red Bull Kronplatz Cross is a ski cross competition in teams that will take place in Plan de Corones (Kronplatz) in the Italian region of Alto Adige from today, Friday 10th to Saturday, February 11th, 2012. For the first time, Jeep will have its own team featuring the ski cross champion and freerider Nicolas Salenon, the extreme sportsman and Jeep ambassador Alex Bellini and the Argentinian freerider Maria Jose Dias Sancho. The brand will also put its fleet of vehicles at disposal of the athletes and organization, and it will offer the audience the opportunity to experience the Grand Cherokee and Wrangler both on- and off-road.

Jeep Wrangler Arctic, the all-new special edition model recently launched in Italy and in most European markets will be parked in the middle of the race track to engage the athletes in a spectacular 4-metre jump.

Born in the United States in the 1990’s, ski cross is an extremely technical and spectacular skiing discipline. It consists of skiing down an artificially shaped slope featuring jumps, bumps and parabolic curves. The combination of technique and tactics is the formula that leads the athletes to victory in the exciting challenges in which enthusiasts of this sport test their skills.

The Red Bull Kronplatz Cross will take place at night time following an innovative relay race format. The qualifiers are slated for today, February 10th. Only 19 top ranking teams will compete in the finals planned for February 11th, when the competition will get harder due to the additional participation of 5 teams of professional ski crossers. Beside the Jeep team, the following ones will join the competition: the Red Bull team, the Suisse team, the France team e the Italy team. A total of 24 teams will participate to the grand final.

Jeep will bring the audience following the event the opportunity to test the brand’s flagship Jeep Grand Cherokee and the iconic Jeep Wrangler both on and off-road. A special off-road track with obstacles found in real off-road driving will be built for the occasion in order to have visitors enjoy an authentic off-road experience and test the extraordinary capabilities of the Jeep SUVs also in the snow. The ‘Jeep Night’, organized at the Gassl chalet in Valdaora, will delight its guests with a pleasant evening of entertainment.

The new sponsorship results from the sharing of values between Jeep and the world of high-altitude sports: freedom, adventure and passion are definitely in the DNA of those who ski and practice the most extreme skiing disciplines. Moreover, just as in ski cross technique and skills are what allow the athletes to get past the difficulties of a ski run built on insidious surfaces, in the same way, every Jeep model ensures the driver the ability to overcome any obstacle thanks to benchmark technology and unmatched off-road expertise.

Introduced last January in Italy and in most European markets, the new Jeep Wrangler Arctic special edition model features a unique winter-themed exterior and interior design, enhanced by exclusive styling cues and details, unique black 17-inch wheels, body-color hard top and original Mopar® accessories. Available in both two-and four-door versions, the new Arctic special edition is powered by the new 3.6-liter V-6 petrol engine with automatic five-speed transaxle and by the 2.8-liter turbo diesel paired to a six-speed manual and five-speed automatic transmission with Electronic Range Select.

The Jeep brand is styling, functionality, craftsmanship and benchmark capability. Every Jeep vehicle offers versatility and class-leading capability for people who enjoy the outdoors and seek extraordinary journeys when driving on extreme terrains as well as in the city. The Jeep brand delivers an open invitation to live life to the fullest by offering a full range of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. A brand boasting an extraordinary personality, Jeep has always been able to reinvent itself to offer innovative products that set the benchmark for an entire category of vehicles.