Jeep announces in Tignes its Partnership with multi-medallists Freestyle riders Kevin Rolland and Xavier Bertoni
Four-time Winter X Games gold-medal winner, Kevin Rolland and his partner and X Games gold and silver medallist, Xavier Bertoni are the new ambassadors of the Jeep brand. Jeep celebrates this year a ten-year involvement with the Winter X Games in Aspen, Colorado and a three-year commitment to the Winter X Games event in Tignes, France.
The Jeep® Brand is the exclusive automotive sponsor of the Winter X Games, the world’s premier winter actions sports event that takes place in Aspen, Colorado in the United States and in Tignes, France. Jeep has been sponsor of the Winter X Games organized in the U.S. for 10 years and since 3 years the brand is involved with the European edition of the event.
This year in Tignes, Jeep announces its new ambassadors, the famous Freestyle Half Pipe Riders Kevin Rolland and Xavier Bertoni. The sponsorship of the two successful riders aligns with the brand’s long-term involvement with winter actions sports and its commitment to the outdoors and action sport lifestyle. As all the extraordinary athletes that participate in the Winter X Games, Kevin Rolland and Xavier Bertoni, truly embody the spirit of the Jeep brand and its core values of freedom, adventure, authenticity, passion and uniqueness.
Four-time gold medallist at the Winter X Games (Aspen in 2010 & 2011, Tignes in 2010 & 2011), today Kevin Rolland is generally considered to be the best freestyle skier in the world. A real driving force in his sport, Kevin is the first skier ever who nailed three double-corks in a single competitive run. Winner of the highly-reputed American Dew Tour for the last two seasons and a superstar of the SuperPipe, he has been chosen by IOC to be an ambassador for the Youth Olympics Games, alongside winter sports stars like Lindsey Vonn or Benjamin Raich.
He is one of the men that have spearheaded the burgeoning halfpipe movement in France, with his best friend and fellow Winter X Games gold medallist Kevin Rolland. He won a gold medal in SuperPipe at the Winter X Games Aspen 2009. One year later, he earned the silver one in front of his hometown crowd at the inaugural Winter X Games Tignes 2010. More than motivated, he has been training hard to be back on the podium at home.
About the Jeep® brand
The Jeep brand is styling, functionality, craftsmanship and benchmark capability. Every Jeep vehicle offers versatility and class-leading capability for people who enjoy the outdoors and seek extraordinary journeys when driving on extreme terrains as well as in the city. The Jeep brand delivers an open invitation to live life to the fullest by offering a full range of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. A brand boasting an extraordinary personality, Jeep has always been able to reinvent itself to offer innovative products that set the benchmark for an entire category of vehicles.
The Jeep vehicle lineup in Europe includes Jeep Grand Cherokee, Jeep Wrangler, Jeep Wrangler Unlimited and Jeep Compass. During 2011, all these four models were completely renewed and received significant updates.