Jeep Geneva Motor Show
European première for the Jeep Grand Cherokee production-intent sports concept car that combines stand-out from the crowd exterior design and sporty appearance with the efficiency of the 3.0-litre V-6 CRD engine with Multijet II. Jeep showcases to the public in Geneva the Jeep Compass production-intent concept and adds a new characterful appearance to the compact SUV of the Jeep family. European debut in Geneva for Jeep Wrangler Mountain: the new limited-edition model of the iconic Wrangler.
This year, at the 2012 edition of Geneva Motor Show, Jeep showcases the Jeep Grand Cherokee production-intent sports concept and the Jeep Compass production-intent concept. Both vehicles anticipate the direction in which the Jeep lineup could evolve in 2012. The Grand Cherokee production-intent sports concept offers a unique, aggressive flair with exclusive styling cues combined to the efficiency of the new 3.0-litre V-6 turbo-diesel engine with Multijet II technology. The Jeep Compass production-intent concept features a unique Black exterior treatment that delivers a different personality to the compact SUV Jeep.
Beside the two exclusive production-intent concepts, the special edition Jeep Wrangler Mountain makes its European debut in Geneva: the new limited-edition model of the iconic Wrangler pays tribute to outdoor enthusiasts and it is showcased in an all-new Gecko body-color.
Located inside of Hall 5, the Jeep exhibition area in Geneva covers 765 square-meters. The stand was designed to communicate to the visitors the extraordinary possibilities of usage that belong to each model in the Jeep lineup, when driving on the most extreme tracks as well as on the ordinary paths. For this purpose the combination of different materials and colors that characterizes the floor surface was used to suggest different locations found in the real-world.
On the floor, the resin-treated pavement features a particular ice effect to convey the idea of an arctic landscape, the slate-grey grès suggests the asphalt of roadways and again the resin-treated pavement with a beige colouring creates the effect of sand dunes in the desert. The message to the visitors is clear: these are the territories where the Jeep vehicles can better express their personality, the locations where their extraordinary dynamic characteristics can be tested.
The Jeep brand is styling, functionality, craftsmanship and benchmark capability. Every Jeep vehicle offers versatility and class-leading capability for people who enjoy the outdoors and seek extraordinary journeys when driving on extreme terrains as well as in the city. The brand delivers an open invitation to live life to the fullest by offering a full range of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. A brand boasting an extraordinary personality, Jeep has always been able to reinvent itself to offer innovative products that set the benchmark for an entire category of vehicles.