Jeep Challenge: online the first web contest in search of the Jeep legend


The contest “The J Challenge” is online at Developed for people in search of their authenticity and uniqueness, the contest will involve the web community of the major European Countries. The winners will enjoy a full-day experience on the Jeep off-road Track in Balocco and the chance to win the all-new Jeep Wrangler Arctic special edition.


The Jeep brand‘s “The J Challenge” contest is now online at and open to all European web surfers: Italy, France, Spain, Germany, Poland and The Netherlands are the Countries involved at launch stage. In undertaking five different challenges, all participants will have to affirm their uniqueness and search for their ‘J factor’, namely the factor that expresses their level of affinity to the Jeep brand’s values. The game will take the users to test their skills through the activities they normally perform on the web and on the most important social networks, including Facebook, Twitter, Instagram, FourSquare, Google Maps and Tumblr.

Designed and developed by xister, the contest is also available at and consists of five virtual challenges, each inspired by one of the Jeep values: uniqueness, passion, adventure, freedom and authenticity.

Each player will have his own ‘customized’ page where he will be able to view and file the results achieved during the different game sessions. At the end of each session, the system will automatically assign to each participant a score calculated according to his affinity with the Jeep values.

At this point, the user will have several days to increase his score by sharing the video content generated at the end of each challenge. These ‘short movies’ will be chapters of a personal story that focuses on each single user and his adventure on the trail of a mysterious legendary creature.

A unique journey in which every participant will bring on board Jeep Wrangler Arctic his passions and longing for an authentic Jeep experience. The contest features two different prize-giving stages: the first one, which will take place at a national level, will have as winner the user that, in each Country, will successfully overcome the five challenges and score the highest result.

The national champions will win the participation to the ‘J Day’: a full-day spent on the Jeep off-road Track of the Balocco Proving Grounds in Italy, where they will have the opportunity to test-drive the iconic Jeep Wrangler. During the J Day, the winners from the different European Countries will participate to the final draw for the new Jeep Wrangler Arctic special edition model.

Launched in January in Italy and in most European Countries, the new Jeep Wrangler Arctic features a unique winter-themed exterior and interior design enhanced by exclusive styling cues and details, unique black 17-inch wheels, body-color hard top and original Mopar® accessories.

The new special-edition model recalls the demanding environments of the arctic in order to highlight how, thanks to legendary off-road capabilities improved in seven decades of technical development, the iconic Jeep Wrangler is capable of mastering the most hostile routes and the most challenging driving conditions.

Available in both two-and four-door versions, the new Arctic special-edition model is powered by the all-new 3.6-liter V-6 petrol engine with the automatic five-speed transaxle and by the 2.8-liter turbo diesel paired to a six-speed manual and five-speed automatic transmission with Electronic Range Select.

For increased driver’s and passengers’ comfort on board, the standard equipment of the new Arctic model offers automatic temperature control, leather-wrapped steering-wheel with integrated controls, front heated seats, height-adjustable driver seat, EVIC, cruise control and Uconnect® multimedia infotainment and navigation system with radio/CD/DVD/MP3/WMA, USB compatibility, AUX port, 30 gigabyte hard disk and 6.5” touch screen.