JANUARY 2011 NAAMSA RETAIL SALES

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  • Strong start to 2011 for Ford Motor Company of Southern Africa (FMCSA)
  • FMCSA sales up 32,4% year on year
  • Top 3 position for FMCSA passenger car sales
  • Ford Figo is the third best selling passenger car

JOHANNESBURG – 02 February 2011 – As Ford Motor Company of Southern Africa (FMCSA) opened its Production Simulator Facility at its assembly plant in Silverton, Pretoria yesterday, January sales for the company closed 32,4% up year on year. The new facility is part of FMCSA’s R3,4 billion investment to manufacturer its All-new Ford Ranger pick-up truck in South Africa, a factor that will contribute to FMCSA’s forecast growth for 2011.

“Ford ended 2010 in a strong position with increased market share, and that momentum will continue in 2011,” says Vice President Marketing, Sales and Service, Dean Stoneley. “January was a strong start to what we expect to be an impressive sales year for the South African new vehicle market”.

According to the National Association of Automobile Manufacturers of SA (Naamsa), January new vehicle sales were 18,6% ahead of January last year, closing the month on 45,135 units. Passenger car sales rose 22,1% year on year, while the Light Commercial Vehicle (LCV) market grew 7,7% ahead of January 2010.

“Ford passenger car sales out-performed the market growth, 48,9% ahead of January last year and 33,7% up on December,” says Stoneley. “Figo sold 1,682 units to claim its Top Three spot in the passenger car rankings.”

“We are confident that the South African market will continue to show growth during 2011 in its return to levels enjoyed before the economic crisis,” says Stoneley. “Although the market continues to grow off a relatively low base, real gains and growth can still be expected this year.”

TOP PERFORMING NEW PASSENGER VEHICLES January 2011

  • VW POLO Vivo  2 163 Units
  • VW Polo  1 702 Units
  • FORD Figo  1 682 Units
  • MERCEDES C-Class  1 275 Units
  • TOYOTA Corolla  955 Units
  • BMW 3-Series 891 Units
  • AUDI A4 865 Units
  • VW Polo Vivo Sedan  823 Units
  • Chev Cruze 817  Units
  • VW Golf 6  714 Units

TOP PERFORMING NEW LIGHT COMMERCIAL VEHICLES January 2011

  • TOYOTA Hilux 2 626
  • CHEV Corsa Utility 1 262
  • ISUZU KB 1 022
  • TOYOTA Quantum 1 008
  • FORD Ranger 637
  • NISSAN NP200 571
  • FORD Bantam 503
  • VW Amarok 406
  • MAZDA BT-50 283
  • TOYOTA Landcruiser PU 254

Source: Naamsa