Car Dealer magazine has hailed Jaguar’s customer website ‘Car Manufacturer Website of the Year’ in their 2008 Ewards. The Ewards are held in association with Motors.co.uk and aim to find the very best car dealer websites on the Internet.
David Steele, UK Marketing Director for Jaguar UK said: “It’s great to receive such recognition from Car Dealer magazine – our customer website is a core channel in our communications mix and essentially the primary shop window for Jaguar, so it’s vital that we get it right. Our focus has been to provide a luxury brand experience ensuring easy navigation, clear layouts and relevant content for users.”
James Baggott, editorial director of Car Dealer magazine said: “Jaguar’s excellent offering shows just what can be achieved on the web – it’s a fantastic looking site that captures what Jaguar is all about. The pictures look stunning, the inclusion of video is a great addition and it’s simple to navigate. It’s a worthy winner of our inaugural Eward for the ‘Car Manufacturer Website of the Year’.
“Research points to the fact more and more car buyers are turning to the internet before they even set foot into a car showroom. The problem many in the motor trade have is exactly how they should approach the world wide web – it was for this reason we launched the Car Dealer Ewards in association with Motors.co.uk, to celebrate the very best UK automotive sites on the internet.”
Marketing Manager for headline sponsor Motors.co.uk Katie Armitage was on the judging panel, she commented: “Jaguar.co.uk is sleek, sassy and, in the way it builds the Jaguar brand, is spot-on. The videos on it are great. But it’s also very much about content – everything you’d want to know about the Jaguar car range is all there, and it’s easy to access.
“Motors.co.uk is pleased to congratulate Jaguar on winning the Car Dealer magazine Ewards ‘Car Manufacturer Website of the Year’.”
Jaguar.co.uk currently attracts more than 5,000 unique users per day and around 155,000 per month and when Jaguar sends out its monthly e-newsletter visitor numbers can touch 18,000 a day.