JAGUAR IS TOPS FOR THE SECOND CONSECUTIVE YEAR IN J.D. POWER AND ASSOCIATES 2008 CUSTOMER SERVICE INDEX CSI STUDY

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IRVINE, Calif., July 17, 2008 – Maintaining its reputation of providing superior dealer service in the U.S., Jaguar North America is proud to announce its number one ranking in the J.D. Power and Associates 2008 Customer Service Index (CSI) StudySM.

For the second consecutive year, Jaguar claims the number one position in the study which measures customer satisfaction with dealer service during the first three years of ownership.

“I am delighted that Jaguar placed number one in Customer Satisfaction for the second successive year,” said Mike O’Driscoll, managing director of Jaguar Cars.

“The J.D. Power and Associates 2008 Customer Service Index (CSI) StudySM is the benchmark of customer satisfaction, and Jaguar and its dealers have been recognized once again for providing a level of service that is unparalleled in the auto industry.”

“Customer service excellence requires an outstanding team and commitment,” said Gary Temple, senior executive vice president North American operations. “Jaguar’s number one ranking again in the J.D. Power and Associates Customer Service Index (CSI) StudySM is a reflection of the passion of our employees, our dealers, and their personnel.”

“To rank top in customer service, following our recent ranking in the 2008 J.D. Power and Associates APEAL StudySM demonstrates again that Jaguar offers products that customers enjoy and that our dealers are committed to delivering an outstanding customer service experience.”

The Study, now in its 28th year, measures the customer satisfaction of vehicle owners who visit the dealer service department for maintenance or repair work during the first three years of ownership. The 2008 CSI Study is based on responses gathered between January and April 2008 from 87,302 owners and lessees of 2005 to 2007 model-year vehicles and measures service initiation, service advisor, in-dealership experience, service delivery, service quality and user-friendly service.

About Jaguar

Since the company was founded in 1922, Jaguar Cars has evolved from the production of motorcycle sidecars to become one of the world’s premier manufacturers of luxury saloons and sports cars.

Jaguar designs, engineers and manufactures all its three model lines – the XF and XJ saloons and the XK sports car – in the UK at the company’s Castle Bromwich plant in Birmingham.

Jaguar, which employs some 7,000 people, is a major wealth generator for the UK, exporting 70% of production to 63 countries around the world.