Jaguar Desire at the LA Motor Show 2012







Published by Gerald Ferreira Date: November 28, 2012
Categories: Jaguar, Jaguar F-Type

JAGUAR REVEALS CASTING FOR RIDLEY SCOTT ASSOCIATES’ SHORT FEATURE FILM ‘DESIRE’ AT THE US DEBUT EVENT FOR NEW F-TYPE

Damian Lewis

Tonight, Jaguar announced that Award winning British Actor Damian Lewis will play the lead in a short feature film called ‘Desire’ for luxury car brand Jaguar. Actors Jordi Molla and Shannyn Sossamon have also been cast in lead roles in the film. Inspired by the Jaguar F-TYPE, the casting announcement was made at an exclusive pre LA Motor Show event hosted by Jaguar Land Rover at Paramount Studios, LA.

  • Golden Globe nominee and Emmy Award winning actor, Damian Lewis, to take the lead in a short feature film, created by Jaguar in association with Ridley Scott Associates and to be released early 2013.
  • Jordi Molla named as the villain in the short film.
  • American actor, Shannyn Sossamon, to play lead female role.
  • The short film is to be filmed on location in the Chilean desert at the beginning of December.
  • Jaguar will invite viewers to follow the filming of ‘Desire’ with a rare insiders view of the set and filming process throughout this unique production.
  • The soundtrack to the film has been written by singer songwriter Lana Del Rey. The exclusive track named 'Burning Desire', was inspired by the Jaguar F-TYPE.
  • The F-TYPE is the first two-seater sports car from Jaguar since the iconic E-type was launched 50 years ago.

Jaguar tonight revealed the F-TYPE sports car to 350 VIPs ahead of its US debut at tomorrow’s LA Auto Show. The car made its dynamic entrance at Paramount Studios on a road built over the famous studio’s sunken water tank against a vast 50 metre projected infinity back drop used in many Hollywood films.

Damian was not the only cast member in attendance at the event, his ‘Desire’ co-star, American actor, Shannyn Sossamon, was also present. Additionally, guests were treated to the premier of a trailer teaser for the movie (View it here at ftype.com/desire), which will be filmed in Chile over a five day shoot next week.

Jaguar Desire

The film tells the story of Clark (Lewis), who delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert. Directed by Adam Smith, this is a story of betrayal, retribution, passion and greed.

Damian Lewis commented:

"When Jaguar approached me about the F-TYPE Desire film I was really intrigued. I then got to read the script and decided it was definitely a project I wanted to be a part of. Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I'm looking forward to being the first to drive the F-TYPE in film."

Over the coming weeks, Jaguar will release exclusive content from the set itself in Chile’s Atacama Desert. This will give viewers the chance to get behind the scenes and really feel part of the production.

Kai Lu Hsiung, Managing Director,Ridley Scott Associates comments:

“We are hugely excited to be collaborating with Jaguar on this project, and to be working with such a fantastic cast.

“Film sets have traditionally kept viewers out, but through crafted updates and content we will welcome them onto the set in an unprecedented way, from the shoot in early December through to the launch of the film in March. We want viewers to see how the process unfolds through our eyes and to be a part of it alongside us.”

Throughout the project Jaguar will be employing innovative techniques to share the film set experience and mastery with their audience. From using button hole cameras attached to the cast and crew; gaining insight from stunt coordinators and wardrobe; to setting up mobile Go Pro cameras on helicopters and cars to provide unique views from the set that viewers would never otherwise see.

Adrian Hallmark, Global Brand Director, Jaguar comments:

“The parallels between the world class creativity and technical capability that led to the creation of F-TYPE, and the unique collaboration between Ridley Scott Associates and Emmy award winner Damian Lewis are self-evident.

“Jaguar is synonymous with some of the most iconic moments in cinematic history, and we're excited about reigniting this powerful combination through a British led, world class artistic project. Our aim is to craft the most visionary and highest quality filmic product ever created in conjunction with a brand, as a platform for our most important product launch in 50 years – the F-TYPE Jaguar.”

The new Jaguar F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on delivering performance, agility and maximum driver reward. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built, including the iconic E-type.

To find out more about ‘Desire’ please visit: ftype.com/desire