Jaguar has achieved impressive global sales figures in the first quarter of 2010 with a year on year improvement in sales of XF and XK.

In March global sales of XF increased by 52.1 per cent, while XK sales improved by 4.5 per cent versus 2009. For the full quarter, worldwide XF sales were 29.4 per cent up with XK sales increasing by 2.5 per cent.

Mike O’Driscoll, Managing Director, Jaguar Cars, said: “Our focus in all markets in the first quarter has been on the XK and XF. With XF we have enjoyed continued success since launch in early 2008, with strong volumes across our major markets. The XF also continues to win critical acclaim from the world’s press that has included more than 60 international awards.”

“The all-new XJ completes our exciting new model line-up. This is the ultimate sporting luxury car and our dealers are looking forward to its imminent arrival in showrooms around the world.”

Jaguar’s share of sales in the emerging markets is also growing – China is now the third most important market for XF sales, behind the UK and USA. Sales in China increased by 141.9 per cent in March and 67.9 per cent for the quarter.