Award-winning pick-up, the Isuzu D-Max, is to appear as the tow vehicle of choice throughout the third series of cult motoring TV series, Car SOS. Filming started at the beginning of September.


The third-series of the hugely-popular TV show sees bargain-finding petrol-head Tim Shaw and master mechanic Fuzz Townshend back on the road restoring much loved, but neglected, motors to their original glory for truly deserving owners. In previous series of the show, Tim and Fuzz have restored such varied classics as a Ford Anglia, a Lotus Elan and a Phoenix Jeep. The D-Max, in range-topping Utah specification, fitted with the Vision audio and navigation pack was chosen as the perfect load lugger because of its class-leading 3.5-tonne towing capacity and high levels of spec and refinement when moving the team – and its quarries – around.

Fuzz Townshend says of the new series, “A working day on Car SOS often means spending a long time in the Isuzu D-Max – filming sequences when collecting or returning classic cars means that Tim and I can often spend the whole day in the cab. With the D-Max, this isn’t a problem, there’s plenty of room for us to stretch out. The wide, load-swallowing rear easily accepts the most bulky car components we need to carry and the D-Max’s towing capabilities are outstanding. It’s also stylish, which means that we can arrive at the most upmarket locations and not look out of place.”

Car SOS is National Geographic Channel’s number one programme across Europe, attracting a 200% increase in average viewership for the broadcaster. The series will air in over 80 territories, including Japan and South Africa. In the UK, the first episode of Car SOS will air on National Geographic Channel in 2015, before being repeated on Channel 4’s More4 channel.

Isuzu has sold more than 3,000 units of its D-Max pick-up in the UK since the start of 2014; a 26% uplift in year-on-year sales.