INFINITI PREMIUM AUTOMOTIVE BRAND CONFIRMED FOR BRAZIL IN 2014
- Exclusive Infiniti Centres to open in Sao Paulo and Rio de Janeiro
- ‘Inspired Performance’ model range to include FX crossover, versatile JX and an all-new sports sedan yet to be launched
Sao Paulo, Brazil – 24 November 2012 – Infiniti, the premium automotive brand from Japan, today announced that it plans to begin sales of its range of sedans and cross-overs in Brazil starting in 2014. Infiniti is expanding rapidly across the globe. This fiscal year saw sales starting in Singapore, Chile, Dominican Republic, South Africa and Australia. Hong Kong has been announced to launch in 2013.
Starting from the third quarter of 2014, Brazilian car buyers will be able to purchase from the exciting Infiniti range and experience unrivalled customer service at two Infiniti Centres in Sao Paulo and Rio de Janeiro. Additional outlets are planned for the states of Santa Catarina and Paraná within three years.
The Brazilian Infiniti Centres will be the latest Infiniti Centers which are currently in 47 countries around the globe and designed according to the IREDI concept (Infiniti Retail Environment Design Initiative): This luxurious lobby-lounge-gallery-concept with a bright entrance, a spacious and air-conditioned showroom guarantees an unique elegance as well as a relaxing ambience. With the “Total Ownership Experience” the global automotive brand is going to exceed the high expectations of a modern premium customer and focus on their individual needs
Initially, the Infiniti model range in Brazil will comprise the highly distinctive Infiniti FX sport crossover, the versatile 7-seater luxury crossover JX and an all-new sports sedan that is going to be launched soon.
"As part of Infiniti's worldwide expansion, Brazil is a logical addition to our footprint for premium car owners,” said Johan de Nysschen, President of Infiniti.
"By 2014, premium vehicles with a unique combination of inspired performance, attentive hospitality and unparalleled quality will become a reality for the Brazilian market. We are delighted to enter Brazil as we know discerning customers there are very receptive to premium brands,” he added.