• First Infiniti Centre in SOUTH AFRICA opens in Hatfield, Pretoria on 21 August 2012.
  • Official Ceremony with Guest of Honour: Mr. Toshiyuki Shiga, Chief Operating Officer, Nissan Motor Company, Japan
    • Total Ownership Experience promises a totally new level of customer-centric service and hospitality.
    • Innovative car dealership concept with luxurious interior design

Infiniti Dealership News

PRETORIA, 21 AUGUST 2012 –Infiniti, the luxury performance global automotive brand from Japan, opens one of the first dealerships in Pretoria, Hatfield. With the all new Infiniti showroom: The flagshipstore offers a showroom for six cars and allows the exhibition of the entire Infiniti model range plus equipment variants –  the sleek Infiniti G Coupé and Cabrio, the compact and elegant EX SUV, the ultimate performance FX SUV (the best-selling Infiniti model in Europe) and the elegant Infiniti M sedan.

Toshiyuki Shiga, Chief Operating Officer, Nissan Motor Company, Japan and numerous guests attended the official opening ceremony of the new Infiniti Centre on the evening of August 21st. Guests were treated to an evening of fine food and entertainment.  The evening event was presented by Wilhelm Baard, Dealer Principal for Infiniti Centre, Hatfield.

Infiniti Centre Hatfield and the affiliated Nissan base will be operated  by the BB Group, a family business with more than 50-years experience in casales. The BB Group is originally located in Polokwane and is headed by Arnold du Plessis.

“Infiniti has major goals for the future: Within the next years we are going to establish the brand in South Africa and extend our sales points across the major metropolitan areas within South Africa. We are happy to hold this large flagshipstore in the heart of Pretoria says George Stegmann, General Manager Infiniti South Africa.

“Close to the Univerity of Pretoria and in proximity to major highways, and the Gautrain Station, we found Hatfield the perfect place for our Infiniti Centre”, says Arnold du Plessis, owner of the Infiniti Centre. . “Modern, elegant architecture, a luxurious and spacious interior, our customer service philosophy of “Total Ownership Experience” and of course the attractive model range of Infiniti – our clients can expect exclusiveness and premium-quality in every sense.”

With its vanguard, light-flooded design, the spacious and sterling interior Infiniti sets new courses in car dealership design. Infiniti Centre Hatfield is one of the many Infiniti Centres in 20 European countries to be designed according to the IREDI concept (Infiniti Retail Environment Design Initiative): This luxurious lobby-lounge-gallery-concept with a bright entrance encased in Travertine stone, a spacious and air-conditioned showroom with elegant furniture and the impressing I-View model configurator (with 57 inch screen) guarantee a unique, elegant as well as relaxing ambience. With the “Total Ownership Experience” the global automotive brand is going to meet the high requirements of a modern luxury brand and focus on individual needs and well-being of its customers.