HYUNDAI VELOSTER WINS AN AUTO STYLE AWARD FROM ECITYOFSTYLE
COSTA MESA, Calif., Nov. 22, 2011 – The all-new 2012 Hyundai Veloster three-door coupe earned an Auto Style Award from eCityofStyle as part of its12th annual awards program. eCityofStyle.com, the ultimate online source for an insider's look into the world of style, picked the five most stylish autos for the current model year.
With more than 300 new cars for 2012, the finalists were selected after judges assessed exterior and interior style, fun-to-drive factor, exclusivity, and the all-important head-turning quotient.
“Gone are the days of Hyundai's budget car status. Today, the Korean automaker is a legitimate threat to the establishment, designing cars that look considerably more expensive than they really are,” said eCityofStyle editors. “The Veloster is perhaps Hyundai's most successful execution of its new design language, called Fluidic Sculpture. From the tight front end to the sculpted side creases to the powerful wheel arches, the Veloster's exterior is both aggressive and sleek.”
Following the 2011 Equus’ style award win last year, Hyundai is grabbing consumer attention and media headlines again with Veloster. Veloster and the other winners were selected by fashion editors, stylists, fashion photographers and designers; all experts that live outside of the automotive world.
“With Veloster, we want to show consumers that high style and reasonable pricing can go hand in hand,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Veloster stands out from the crowd with a stylish yet functional design. We’re honored that eCityofStyle is recognizing the beautiful design and unique personality of the car.”
Veloster’s cutting edge integration of the third-door combined with a breakthrough design inspired by a high-performance sport bike allows Veloster to stand-out from its competition and makes a bold statement about Hyundai’s commitment to innovative design. Distinctive black A-pillars give the glass a motorcycle helmet visor appearance and in the front is an aggressive form of Hyundai’s signature hexagonal front grille and unique Hyundai-signature LED position lights. Veloster’s dynamic rear design has a distinctive glass hatch, dual centered chrome exhaust tips and black lower fascia that complement the assertive front fascia. Inside, the center stack and controls resemble a sport bike fuel tank and the air vents are inspired by motorcycle tailpipes, while the floor console mirrors the seat of a bike.
Joining the Veloster as Auto Style Award winners are the BMW 6 Series, Fiat 500, Mercedes-Benz CLS63 AMG and Range Rover Evoque.